Julia has worked in the creative marketing and branding design industry for over twenty years. She is the co-author of two ‘teach yourself guidebooks’ to branding; Create the Perfect Brand (2010) and Successful Brand Management (2014), and began her career in marketing with campaigns for Samsung, Telewest, MG Rover and ICL. Since 1996, she has worked as a consultant with hundreds of businesses to help them realize the potential of their brands through consultancy, seminars and training workshops. She has co-written and developed a series of Symposium training workshops on brand strategy and the employer brand for HR practitioners.
Julia is a member of the Chartered Institute of Marketing (CIM) and a business studies graduate from the University of Greenwich, for whom she is also an active mentor for their student careers mentoring scheme.