Why diversity holds the key to your organisation’s ROI

Why diversity holds the key to your organisation’s ROI

It’s no secret that there is increasing pressure on businesses to employ a diverse workforce and with good reason. Over the past few years, while there have been steps in the right direction – for instance, FTSE 100 companies reaching more than 25% representation of...
Are you getting the basics of analytics right?

Are you getting the basics of analytics right?

Monitoring website analytics is an important part of evolving your site and enhancing your marketing strategy. Unfortunately, many of us aren’t monitoring enough and look at the wrong things. I think if we are honest most of us are floundering around when it comes to...
If content is King, engagement is Queen

If content is King, engagement is Queen

Last week, Symposium held its inaugural marcom conference – The Future of Content Marketing Summit. We welcomed leading industry professionals and experts who presented best practice case studies and strategies on how to harness content to engage your audience....