Understanding and managing your employer brand is a key tool you can use to rapidly and sustainably improve HR, recruitment and many other operations within your organisation.
Tag Archive: employer branding
Do you want your organisation to be viewed as a generic employer? Do you care if your company is invisible to ideal employees?
Lisa Armstrong on the ongoing challenge that most HR professionals face demonstrating the value of an employee engagement program.
“It’s not how I expected” – is that what your new recruits say? When you recruit, you tell them how great working for you will be. Are they disappointed when they arrive? Surprised? Or even shocked? Does that difference…
Brand Experience and Human Resources – How a healthy brand culture delivers the strongest touchpoints
Overview Touchpoints are the myriad of interactions between a corporate brand and its audience that tests the brand’s integrity. Collectively these touchpoints form the brand experience from which the audience appraises the brand. The audience includes staff, suppliers and customers….