This course examines how each interaction between brand and audience is a test of the brands strength. Learn through exercises and examples, how to communicate the brand idea at every touchpoint. Consider how each touchpoint is a realization of the brand. The course includes: culture, values, senses, environment and social events.
Tag Archive: Employer brand
The seven essential skills that an Employer Brand Manager should master or acquire if their brand is to flourish and bloom.
Understanding and managing your employer brand is a key tool you can use to rapidly and sustainably improve HR, recruitment and many other operations within your organisation.
Do you want your organisation to be viewed as a generic employer? Do you care if your company is invisible to ideal employees?
Following our Employee Engagement Summit, Paul Hitchens asks where the four enablers of engagement can boldly take your enterprise and what part will technology play?
Emma Sutton, Head of Customer Experience at MBNA Limited will be presenting at the Employee Engagement Summit. Find out the topic of her presentation in this post
How to attract attention, retain concentration and engage emotions with inspirational brand storytelling. Every great brand needs a compelling idea if it is to engage our emotions. The original, most effective way, of sharing information is through the art of…
Boots’ Talent Manager Neil Armstrong explains how to use social media to bolster your recruitment drive
How can an employee hope to feel engaged with a brand that has only the most tenuous of commitments to their relationship and potentially leaves the employee at the beck and call of the employer? The recent political debate over…