Are you getting the basics of analytics right?

Are you getting the basics of analytics right?

Monitoring website analytics is an important part of evolving your site and enhancing your marketing strategy. Unfortunately, many of us aren’t monitoring enough and look at the wrong things. I think if we are honest most of us are floundering around when it comes to...
If content is King, engagement is Queen

If content is King, engagement is Queen

Last week, Symposium held its inaugural marcom conference – The Future of Content Marketing Summit. We welcomed leading industry professionals and experts who presented best practice case studies and strategies on how to harness content to engage your audience....
Marketing is changing. Are you?

Marketing is changing. Are you?

Whatever type of business you work in, marketing is an essential component. But marketing is changing and we need to update our thinking. Marketing has changed because of digital. Unfortunately, often our thinking has not adapted. I still see web design business...
Branded content is awesome!

Branded content is awesome!

‘Everything is Awesome’ was the theme song for the hugely successful film ‘The LEGO Movie‘. It’s truly amazing that a family-owned Danish toy company founded in 1932 funded one of the most successful movies of all time. The financial data for this incredible example...