If content is King, engagement is Queen

If content is King, engagement is Queen

Last week, Symposium held its inaugural marcom conference – The Future of Content Marketing Summit. We welcomed leading industry professionals and experts who presented best practice case studies and strategies on how to harness content to engage your audience....
All work and no play…

All work and no play…

Presenteeism and leaveism at the Workplace Wellbeing & Stress Forum 2015 When cracks appear in the façade of a brand it’s usually the people that work there that pay the price. If a brand is only skin deep it’s only a matter of time before the truth will break the...
Social Media and Recruitment of Graduates

Social Media and Recruitment of Graduates

Social media and recruitment, we seem to have been talking about that for a long time now, haven’t we? Twitter, Facebook, LinkedIn, Instagram, people often tend to love or hate social media in society. It clearly has benefits in sharing information – albeit...
Growing in value

Growing in value

The ‘Jamie Oliver’ and ‘Body Shop’ brands demonstrate that clearly defined core values can be firmly placed at the centre of a healthy business. Strong values provide an ethical code of behaviour that influences staff, suppliers and customers. When employees share a...