Following our Employee Engagement Summit, Paul Hitchens asks where the four enablers of engagement can boldly take your enterprise and what part will technology play?
Tag Archive: brand values
Emma Sutton, Head of Customer Experience at MBNA Limited will be presenting at the Employee Engagement Summit. Find out the topic of her presentation in this post
Brand Experience and Human Resources – How a healthy brand culture delivers the strongest touchpoints
Overview Touchpoints are the myriad of interactions between a corporate brand and its audience that tests the brand’s integrity. Collectively these touchpoints form the brand experience from which the audience appraises the brand. The audience includes staff, suppliers and customers….
The ‘Jamie Oliver’ and ‘Body Shop’ brands demonstrate that clearly defined core values can be firmly placed at the centre of a healthy business. Strong values provide an ethical code of behaviour that influences staff, suppliers and customers. When employees…