Tag Archive: Brand strategy
Brand Experience and Human Resources – How a healthy brand culture delivers the strongest touchpoints
Overview Touchpoints are the myriad of interactions between a corporate brand and its audience that tests the brand’s integrity. Collectively these touchpoints form the brand experience from which the audience appraises the brand. The audience includes staff, suppliers and customers….
Paul Hitchens, employer brand guru brings this interesting article to you about the importance of delivering a good brand experience to potential employees.