Innovation in Recruitment Summit 2016 – Presentations




Attracting the right talent and recruiting the best employees for your organisation may be difficult and challenging, particularly in the today’s market when the number of advanced jobs has overtaken the number of job seekers. How do you create a competitive recruitment strategy and win the best talent for your business? What are the best tools to attract the right candidates whose expectations are higher than ever? And finally, how to deal with the skills gap?

What are the solutions for more than half of British businesses saying young people do not have the right skills for the job when they leave school.



09:00 Coffee and registration
09:30 Chair’s opening remarks Tom Hadley, Director of Policy and Professional ServicesRecruitment and Employment Confederation
09:45 Employer branding on a ‘boot strap’ budget

  • Build your recruitment’s credibility internally
  • Build your organisations recruitment capabilities
  • Create a buzz around your employer brand to attract the best people
  • Get creative with sourcing strategies
  • Create brand ambassadors

Ruth Penfold, Director of Talent AcquisitionShazam

10:10 Developing an innovative recruitment process – being brilliant at the basics

  • Insourcing recruitment – our journey
  • Developing the ingredients of a successful sourcing and attraction process
  • Driving a ‘market fit’ assessment and selection process
  • Integrating recruitment innovation when the time is right

Rachel Brooks, Talent Resourcing ManagerKerry Foods

10:35 5 steps to next generation employer reputation building

  • Creating content that really creates conversations
  • Harnessing the power of Employee Advocacy
  • Tapping into the Influencers
  • Building your social currency
  • Understanding Generation Z differences

Jason Frank, CEO and Co-Global Head of the Employee PracticeMSLGROUP UK

11:00 Questions and discussion with speakers
11:10 Refreshments and networking
11:25 Smarter human resourcing

  • Interacting with candidates in a real way
  • Leveraging innovative practices and tools
  • Agile attraction, selection and engagement

Maria McLachlan, Head of Resourcing | Personal Banking and Client & Customer ExperienceBarclays

11:50 Using intuitive recruitment analytics techniques

  • See the whole ‘people’ story within your business
  • Spot trends and patterns
  • Assessing recruiters KPIs
  • Automate reporting

Dominic Embley, Sector Manager – Business Intelligence, HR & Recruitment, Informance

 12:15 The use of technology in the selection process

  • This session will look at how the use of technology in the selection process can improve the candidate experience and provide a helpful insight into the role and organisation.
  • The session will also demonstrate how useful technology can be for recruiters and its power in capturing useful metrics.

Rob Farace, Senior Programme Lead – RecruitingNHS Leadership Academy

12:40 Questions and discussion with speakers
12:50 Lunch and networking
13:50 Knowledge share networking session

Round table discussions with your peers to share solutions to your key recruitment challenges

14:15 Video interviewing: the PepsiCo journey

  • Discover how we saved time & money by implementing video interviewing
  • Learn how we improved candidate quality by leverage the power of video interviewing
  • Enhance candidate & hiring manager experience by using video interviewing

Daniel Fitzpatrick, Talent Acquisition LeadPepsiCo

14:15 Recruiting the best people for highly-skilled roles

  • Overcoming the challenge of an insufficient talent pool
  • Use the best tools to find the right candidates for highly-skilled roles quickly
  • Headhunting methodology
  • Attract the best talent for technical roles at your organization

Katrina Collier, Social Recruiting Specialist & Symposium Events Trainer

14:40 Revealing our hidden talents

  • Modern Recruitment – Panacea or Impediment?
  • Sir Ken’s TED Talk – Analogous Thinking
  • The Rebellious Employer – Making a Stand

Ian Thurgood, Former Joint Managing Director, Wilkin and Sons

14:40 ‘Recruit like Bond’: innovative social recruitment

  • Dressed to kill – making the most of your social presence online
  • No-one cares about 005! – building your industry reputation
  • Shaken not stirred – breaking the rules to stand out against your competition
  • Target Engaged – giving yourself the best chance of getting the right candidate

Sara Duxbury, Head of People, Fletchers Solicitors

15:05 Questions and discussion with speakers 15:05 Questions and discussion with speakers
15:15 Refreshments and networking
15:30 Why we should wow: repairing the candidate experience

In light of the general shift from agency to in house recruitment, the emphasis is now on the employer to attract, engage, prepare and educate candidates. It is easy for highly attractive employers to fall into the trap of neglecting the last three on this list. We will talk about:

  • The expectations of millennials and Gen Z; employer brands should match consumer brands in terms of experience and engagement
  • Tools that can aid employers to do this
  • How digital can help (gamification, apps)

Alex Bennett, Graduate Talent Manager, L’Oréal

Michael Lake, Recruitment Manager, L’Oréal

15:55 You’ve got to have big data, right?

  • Is it necessary to collect large amounts of data to make a big change?
  • What comes first, the problem or the data?
  • How to use stories to take information from a spreadsheet to action

Matt Bradburn, Talent Acquisition ManagerLyst

16:20 Questions and discussion with speakers
16:30 Chair’s closing remarks and end of conference





Tom Hadley


Director of Policy and Professional Services

Recruitment and Employment Confederation


Tom Hadley is Director of Policy and Professional Services at the Recruitment and Employment Confederation (REC). His role focuses on lobbying key Government and EU officials on a range of labour market issues and highlighting REC initiatives to promote industry standards, including enforcement of a Code of Professional Practice, audit schemes and the Diversity Pledge.


Previous roles include six years at the CBI, working at recruitment and economic development consultancy MBA Training Research & Development, a traineeship within the European Commission and working for the in-house legal department of the French multi-national Vivendi.


Ruth Penford


Director of Talent Acquisition



Ruthie has around 15 years experience in the recruitment industry. Her first 13 years were spent in a number of small, boutique largely contingency firms which set her up perfectly for the pace of the ‘StartUp’ space. She moved ‘in-house’ for Shazam in 2013, and now leads their global hiring.


She believes that brilliant people are the lifeblood of any successful business and is excited to share her experiences in evolving the recruitment practices at Shazam with you all.


Rachel Brooks


Talent Resourcing Manager

Kerry Foods


With ten years’ recruitment experience from an agency, the charity sector and within FMCG, Rachel currently leads the resourcing team at Kerry Foods, based across the UK and ROI. Having been with the business for nine months, her team of six recruiters have successfully transitioned the business from an RPO to an in-house target operating model, driving outstanding results.


Prior to this, Rachel spent a year consulting within the charity sector, supporting their recruitment processes and subsequent to this she enjoyed five years at Dairy Crest, managing the resourcing team within the HR Shared Service.


When not recruiting, Rachel is married with two young children and has a passion for Pilates and Asian food!



Jason Frank


CEO and Co-Global Head of the Employee Practice



Jason is Co-Head of the Global Employee Communications and Engagement Practice and CEO of the MSLGROUP UK office. He is a qualified marketer (CIM) and graduated from Oxford University with a BA in Politics, Philosophy and Economics. Jason has over 20 years’ blue chip experience in employee communications and engagement.

He has been responsible for evolving MSLGROUP’s employee communications offer over the last seven years to reflect audience and client requirements. Jason’s past and current clients include KPMG, EY, Freshfields Bruckhaus Deringer, GlaxoSmithKline, Unilever, HSBC, The Coca-Cola Company, Herbert Smith Freehills and Sainsbury’s.



Maria McLachlan


Head of Executive Resourcing



A seasoned recruitment professional with a range of agency and in-house experience gained across multiple industries.


Maria currently work for Barclays where she is responsible for entry to executive level resourcing across Personal Banking & Client and Customer Experience teams for Barclays UK, leading a team of Resourcing Business Partners and an RPO who together deliver well over 4000 critical hires every year.


Dominic Embley


Sector Manager – Business Intelligence, HR & Recruitment



For 7 years, Dominic has been advising companies on how to see the whole story within their enterprise. Customers have included MARS, Disney, Tesco, Jaguar Land Rover, Friends Life, Del Monte, Bakkavor and Manchester United Football Club.


He has designed innovative solutions for the HR and Recruitment sector and was involved with an analytics tech start-up that was acquired in 2011. Earlier in his career Dominic was a Director at PPM (a management consultancy) and prior to that a team leader at the Adecco Group.


In his spare time Dominic is a voluntary business mentor for the Princes Trust, a keen motorcyclist  and sports fan.



Rob Farace


Senior Programme Lead – Resourcing

NHS Leadership Academy


Awaiting biography



Ian Thurgood


Former Joint Managing Director

Wilkin and Sons


Ian Thurgood spent ten years at the head of Wilkin and Sons, renowned for its ‘Tiptree’ preserves.


He was variously responsible for global sales, marketing and business diversification. Most recently Ian was involved in change leadership, building a strong team for the future and developing new growth areas such as the ‘Tiptree’ tea room group.


Wilkin and Sons has long nurtured an unconventional approach to recruitment. Ian built upon that philosophy, improving recruitment processes and at times stripping things back to organisational basics to promote long-term thinking.


Ian is a Fellow of the CIM and is currently writing about entrepreneurial decision-making.




Katrina Collier


Social Recruiting Specialist & Symposium Events Trainer


Since 2009, Katrina Collier has been showing SMEs to global Corporates around the world how to source their staff on social media; transforming HR & Recruiters into Certified Searchologists.


London UK based, Katrina is a social recruiting specialist; a global trainer and keynote speaker, sharing proven techniques gained from over a decade of full cycle recruitment and social recruiting experience.


Katrina is one of The 100 Most Influential People in HR & Recruiting on Twitter and her social recruiting opinion is quoted in HRreview, SHRM, The Staffing Stream, and Cambridge University’s Strategies for Success. She writes avidly on The Searchologist Live, and is a regular HR & Recruitment speaker.


When she’s not on a plane, you’ll find her tweeting @WinningImpress and on Instagram, LinkedIn & Facebook amongst others.



Sara Duxbury


Head of People

Fletchers Solicitors


As Head of People at Fletchers Solicitors, a Sunday Times Top 100 employer, Sara is responsible for defining and implementing the talent, training and HR strategy.


A qualified psychologist and executive coach, with an extensive retail background; Sara is a people person through and through. She has revolutionised the way Fletchers deals with HR and recruitment.


Out of work, Sara can often be found shoe shopping and is an avid Newcastle United supporter, showing she isn’t quite perfect.



Alex Bennett


Graduate Talent Manager



Alex joined L’Oréal from Bath University as an intern in 2011 working within the Graduate Recruitment space and was subsequently appointed to the permanent role coordinating graduate activities.


After a short spell outside of the Company at the BBC in 2014 Alex returned to L’Oreal as the HR Officer within the HR Retail team working with the Beauty Consultants and field teams.


Alex has recently been appointed as the Graduate Talent Manager, bringing a wealth of knowledge of the graduate arena, an expertise in assessing graduate talent and the passion to drive a creative programme of activities with a social and digital steer.



Michael Lake


Recruitment Manager



Michael Lake started in recruitment at the start of 2010 in the City of London, recruiting finance staff into top global law firms working in the professional staffing agency of Adecco – Badenoch and Clark. In 2012 he went “in house” recruiting across Europe, the Middle East and Africa for Discovery Networks International, the international arm of Discovery Communications Inc (home of the Discovery Channel, Animal Planet, TLC and several other household TV channels).


Since joining L’Oréal in October 2014, Michael has been tasked with increasing talent acquisition across Europe as part of the group’s drive to recruit highly talented and qualified candidates for the “Emerging Markets”.

A big part of this strategy is partnering with top business schools in the region who are educating experienced people from those markets to help offer them opportunities after graduation. The other main prong to the Emerging Markets strategy is actively mapping and targeting experienced international hires across Western Europe in a headhunting style.


Matt Bradburn


Talent Acquisition Manager



Matt has 7 years experience designing and implementing Talent and People Ops strategies for tech companies across the world.


Recently he’s worked for high growth, VC backed businesses like Qubit and Lyst; doubling growth in a short period of time, whilst focusing on maintaining a great company ethos.


He is passionate about the role of talent in shaping businesses and is co-founder of DBR, London’s biggest Slack, talks and meetup group for Internal Talent professionals.





We are MSLGROUP in the UK.

We’re a communications agency with digital, insight and creativity at its heart. We help some of the world’s leading employers to build and protect their reputations and relationships – inside and outside their organisations. Our clients include Associated British Foods, ABInbev, BG Group, Canon, BMW, BP, EY and GSK.

We help organisation’s around the world to deliver their business and people strategies by understanding, attracting, recruiting, engaging and retaining top talent. Our work spans the entire ‘Employee Lifecycle’ from EVP development to attraction and engagement. Our teams combine expertise in consultancy, insight and strategy development to activation – including creative, writing, digital and technical development.

As part of the global MSLGROUP network we have more than 3,500 colleagues worldwide. MSLGROUP is Publicis Groupe’s strategic communications and engagement business, advising clients on all aspects of their multi-stakeholder communications.



At Informance we understand that developing the right human resources strategy for people analytics and performance management is vital to the success of your business.

We are experts in providing HR solutions, based on Qlik technology, that transform the way organisations use HR analytics to understand their workforce better, optimise performance and drive talent management strategies.

Qlik’s platform-enabled visual analytics provide limitless business intelligence and data discovery capabilities that unlock the true power of your data and give you the information you need to make fact-based decisions for driving change, improving efficiency and increasing profit.



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