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Employer Branding Summit 2009 – Documentation


Employer branding is increasingly recognised as a key component in the efforts of UK employers to engage, motivate and retain their employees. An effective employer brand can even support and further the reputation of a corporate brand and improve overall productivity. During the Recession you need to take advantage of the benefits a strong employer brand can create.

Symposium Events’ Employer Branding Summit 2009 will help you to demonstrate the case for investment in employer branding, and will give you the tools to develop strategies that will set you apart from your competitors, while aligning your corporate and employer brand values. Featuring best practice presentations from John Lewis Partnership, Iceland and Coca-Cola Europe, the Employer Branding Summit 2009 is an essential networking and training event for today’s HR and communications professionals.

You can purchase the conference documentation as provided to delegates, including the presentation slides (as a PDF).


You can purchase the conference documentation as provided to delegates, including the presentation slides (as a PDF), clicking the ‘Add to cart’ button above.


The “Employer Branding Summit 2009″ conference documentation includes the following sessions:

Session 1

Introduction and Opening by Conference Chair

Dr Graham Dietz Lecturer in HR Management
Durham Business School

Session 2

Responding to a Changing Workforce

Paul Backhouse Head of Employment Strategy
John Lewis Partnership

Session 3

Retaining Brand Values through the Recession

Professor Graeme Martin, Director, Centre for Reputation Management through People
Programme Director for the Masters in Strategic HR and Organizational
Change, Glasgow University

Session 4

Thinking Globally, Acting Locally

Samantha Rich, Head of Group Resourcing

Session 5

Living not Laminating the Values

Tony Williams, Group Director of Organisational Development
Orbit Group

Session 6

Internal Branding: Connecting your Colleagues with your Brand

Tom Crawford, Head of Internal communications and Engagement

Session 7

The Coca-Cola Company: Branding across Europe

Stephen Mulvenna, Talent Manager – Europe
Coca Cola Europe

Session 8

Global EVP Creation and Implementation

Saskia Dyke, Global EVP Brand Manager

Session 9

Incorporating the Employer Brand into the HR Strategy

Susan Yell, HR Director

Session 10

Public Sector Branding – Creating FCO Brand

Suki Bhandari, Brand Project Manager
Foreign and Commonwealth Office