Brand Touchpoints

A touchpoint is an interaction between brand and audience that tests the brand’s integrity.

Brands are only as strong as their weakest link. This course examines how each interaction between brand and audience is a test of the brands strength. Learn through exercises and examples, how to communicate the brand idea at every touchpoint. Consider how each touchpoint is a realization of the brand. The course includes: culture, values, senses, environment and social events.

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