Brand Strategy and Human Resources – Building the Employer Brand

Your brand needs you! The power of employer branding.

Does the external perception of your brand match the internal experience of your staff? Organisations make huge investments in their brand, growing its value into a prized asset. However, the overall brand will be weakened through neglect of the employee experience. When employees do not understand the brand proposition, or their responsibility in delivering the brand promise, it compromises the brands value and will have a negative impact on the organisation.

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