
The Future of Content Marketing Summit 2016
Thursday, 21 April 2016 @ 9:00 am - 4:30 pm
£349 – £399
Kensington Close Hotel, London
The Future of Content Marketing Summit 2016 841561 DD
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This event is now complete
Expert advice from the leading content marketing professionals
The Future of Marketing Summit will inspire you to make smart strategic decisions and will give you the necessary tools to harness your content for customer engagement. You will learn from renowned experts who will share the key to a successful content-driven marketing strategy that will improve ROI. The speaker panel will take you on an inspiring journey across content marketing strategy and will discuss topics such as implementation, innovative means of content generation, new technologies and digital, the latest trends in content distribution, and effective tools of measurement.
Why you should attend this event:
- Develop successful content-driven strategies that will allow you to engage with your customers
- Discover the latest trends and make better content marketing decisions
- Gain skills and knowledge from a range of professionals working in content marketing
- Identify the data management tools that will suit to your marketing goals
- Implement digital, mobile and video solutions for an integrated model of communication
- Find your direction in the world of rapidly changing technology
- Measure the success and ROI of your content marketing strategy
This event is for you if you are a:
- Marketing Director
- Head of Marketing Department
- Marketing Specialist
- Chief Marketing Officer
- Content Marketing Manager
- Senior Marketing Manager
- Digital Content Specialist
- Marketing Manager
Media Partner
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The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. |
Conference Attendee Questions
PLEASE READ – IMPORTANT INFORMATION ABOUT THE EVENT PRESENTATIONS
Download detailed instructions here.
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The event presentations are added to this account shortly before the seminar and can then be downloaded. We will notify you when they are available.
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If you made the booking, you can download them for your colleague as you already have an account – or they can create their own account.
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Normally we email all attendees to notify them when the documentation is available online about one week before the event. We include account set up instructions and the Coupon Code with that email.
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Generally coffee and light refreshments are available on arrival and at tea and coffee breaks throughout the day. The times of these are made clear in the event programme.
Lunch is served on full day events. We arrange a buffet with a selection of options to accommodate different dietary requirements, but if you have specific needs please feel free add this on the ‘additional information’ section of the online booking for or to email us. Contact us here.
If you have been sent a discount or special offer ‘coupon code’ this can be entered in the shopping cart while booking and your discount will be applied to your purchase.
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If you added delegate details on the booking form when you completed your order or told us by phone or email the names of the attendees, these people will be registered and do not need to bring the ‘ticket’.
Sorry, but suppliers may not attend as delegates.
We do allow a strictly limited number of suppliers to exhibit. Further exhibitor information can be found here or by calling our sales team on 020 7231 5100.
Payment can be made by credit card when you book, or you can specify cheque, bank transfer or invoice etc. once you complete the registration form.
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For cheque and BACS payments, our account details can be downloaded here.
Credit card details can be taken by telephone, please call our account department on +44 (0)20 7231 5100. We do not store any credit card details used for payment.
Online credit card payments are transacted via Paypal – you do not need a Paypal account to use this facility.
You can book online
Simply scroll down the page to the “Tickets” section. Select the number of places you wish to book and then click “Add to Cart”. You will then be taken to the shopping cart where you can confirm your purchase details, enter any discount or special offer coupon codes you may have, and arrange payment.
You can book by telephone
Simply call us on 020 7231 5100.
Changes are sometimes needed due to circumstances beyond our control such as trainers being ill, poor weather and so on. In the very rare circumstances that we need to change the date for an event we will automatically offer you a place on the next available event date. If this is not suitable for you we will refund your booking fee.
We cannot accept liability for travel and accommodation costs and strongly advise you not to book cheap ‘non-refundable / no change’ tickets and to check your insurance covers travel and accommodation in these circumstances.
Yes! Some of our events are actually held at hotels, but not all of them, so we have put together a page to help you find a suitable hotel near all of our main venues.
Please see our full terms and conditions here .
- Cancellations can be made up to one month before the event. Cancellations must be confirmed in writing and will be subject to a cancellation charge of £100 + VAT.
- Cancellations at less than one month from the event date are be subject to full payment.
- Substitutions may be made at any date and are subject to a £100 + VAT administration fee.
- Non-payment or non-attendance does not constitute a cancellation.
- If you want to change to another course date, or different event, we will do our best to accommodate your request, but we reserve the right to refuse changes. Any changes are subject to a £100 + VAT administration fee.
Our thought leaders
This event includes speakers from…
“Harness content to engage your audience – from strategy to measurement.”
Programme
The programme gives you all necessary tools to tackle the major content marketing challenges including:
STRATEGY ⊗ | ENGAGEMENT ⊗ | MEASUREMENT ⊗ | MULTI-CHANNEL ⊗ | SOCIAL ⊗ | DATA ⊗ | DIGITAL ⊗
09:00 | Coffee and registration | ||
09:30 | Chair’s opening remarks
Andrew Canter, Global CEO, Branded Content Marketing Association |
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09:45 | Planning your future content marketing strategy ⊗ ⊗ ⊗
Adrian Hardy, Head of Marketing, BT Global Services |
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10:10 | Enhancing content generation ⊗ ⊗ ⊗
Andrew Grill, Global Managing Partner, IBM Social Consulting |
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10:35 | Questions and discussion with speakers | ||
10:45 | Panel discussion: Integrating different sets of skills in content marketing development ⊗ ⊗ ⊗ ⊗ ⊗ ⊗ ⊗
James Turner, Head of Communications, Greenpeace International |
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11:20 | Refreshments and networking | ||
11:40 | Driving influencer marketing via Social SEO ⊗ ⊗ ⊗
Paul Morris, Head of Digital & Social Media, The Co-operative |
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12:05 | Putting storytelling in the heart of your brand ⊗ ⊗ ⊗
Jane Clancey, Head of Global Brand, Amnesty International |
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12:30 | Questions and discussion with speakers | ||
12:40 | Lunch and networking | ||
13:30 | Knowledge share networking Round table discussions with your peers to share solutions to your key content marketing challenges |
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14:05 | Designing and Executing a Multi-channel Content Strategy ⊗ ⊗ ⊗
Chris Chalmers, Senior Director: Digital, CRM, Content and Social, Asda |
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14:30 | Matching your content to your customers ⊗ ⊗ ⊗
Laura Scarlett, Interim Data Director, TimeOut Group |
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15:05 | Refreshments and networking | ||
15:25 | Using social media to drive fame for the brand ⊗ ⊗ ⊗
Raluca Efford, Head of Digital & Social Engagement, Direct Line Group |
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15:50 | Measure the success of a content campaign ⊗ ⊗ ⊗ ⊗
Alistair Welham, Head of Marketing, AXA Wealth |
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16:15 | Questions and discussion with speakers | ||
16:30 | Chair’s closing remarks and end of conference Andrew Canter, Global CEO, Branded Content Marketing Association |
Expert speakers at this event:
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Andrew Canter, Global CEO, BCMA (Branded Content Marketing Association) Andrew is amongst the leading practitioners in branded content and has over 25 years experience working in marketing communications. He is Global CEO of the BCMA (Branded Content Marketing Association), the global industry body for branded content practitioners. Andrew is co-author of the academic study, “Defining Branded Content For The Digital Age” and eBook series, BOBCM (Best of Branded Content Marketing) which has been successfully launched on iTunes and other digital platforms. He lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many industry award judging panels. He is also a member of the Brand Entertainment Cristal Academy and is Chief Content Officer (CCO) at Global Living Brands (GLB), an integrated branded content marketing agency. |
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Adrian Hardy, Head of Marketing, BT Global Services Though my degree was in Computer Science, my career quickly moved me to Marketing, where I have spent the last 20 years. I really enjoy the complexity of the challenges of marketing within blue-chip companies, the endless variety and working at the leading edge of marketing transformation. My computing background has always driven my love of data, statistics and process: I have taken this forward into my marketing career, where I have been responsible for developing new ways of getting better results from marketing campaigns. Over the last 10 years, I have developed a number of methodologies and systems around customer engagement, relationship nurturing and pipeline forecasting, which have provided a solid foundation on which to develop marketing automation. |
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Paul Morris, Head of Digital and Social Media, The Co-operative Group Having worked in Digital for 14 years Paul has called The Co-operative Group home for the last 3+ years. Paul’s role sees him heading up Digital and Social Media to develop strategy, plan activity, execute and optimise activity for The Co-operative Group & aid The Co-operative’s business units & functions. Before The Co-op Paul has experience of working both client and agency side with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Cash Generator and Park Resorts. |
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Jane Clancey, Head of Global Brand, Amnesty International Jane began her career in FMCG marketing with companies including Manor Bakeries and Asda. She spent 11 years working for the BBC in a variety of brand, content and insight roles before joining Amnesty International last year. As Head of Global Brand and also through a recent secondment as Director of Global Content she is responsible for facilitating best practice with local country teams and leading the creation of content materials that will deliver on the brand promise of inspiring people to take injustice personally, linking them up to campaigns they want to get involved in. |
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Raluca Efford, Head of Digital & Social Engagement, Direct Line Group Raluca leads the digital and social strategy for Direct Line Group’s portfolio of brands and is responsible for driving trading performance, editorial content and digital innovation. Her mission has been to embed a digital first culture within marketing and to drive the imperative for social within the business. Raluca has developed new ways of working, capability programmes and operating structures to support this. Prior to joining Direct Line Group in 2012, Raluca worked in media agencies and was responsible for developing digital comms strategies and leading big agency initiatives such as programmatic adoption and paid social advertising. |
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James Turner, Head of Communications, Greenpeace International James Turner is the head of communications for the Arctic campaign at Greenpeace International. After working in political journalism for six years, he made the shift to Greenpeace and hasn’t looked back. James oversees Greenpeace’s flagship “Save the Arctic” campaign, attracting over seven million new supporters in three years. He has pioneered the use of creative communications to unsettle large corporate relationships, most notably in breaking a 50-year partnership between Shell and the toy company LEGO. He’s also trekked to the North Pole with a group of youth ambassadors to plant a flag for the future at the top of the world. His passion is in finding ways for people in advertising, filmmaking and design to plug into issues like climate change or consumerism. He believes that we must find new ways to talk about these big issues that feel relevant to people outside the ‘Guardian bubble’ and start to make sense to younger people, especially. |
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Alistair Welham, Head of Marketing, AXA Wealth Alistair leads marketing for AXA Wealth in its ambition to become the UK’s preferred Retirement Specialist in the wealth management sector. His career began with Bristol & West Building Society, seeing him rise to become Hamptons International Marketing Director, and bringing about the re-invigoration of this historic brand. Moving sectors he led the nationwide expansion of CarLand car supermarket chain and launch of Mercedes-Benz Direct, before returning to financial services bringing Derbyshire, Cheshire and Dunfermline Building Societies together with Nationwide Building Society, and launching Virgin Money following its acquisition of Northern Rock. |
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Andrew Grill, Global Managing Partner, IBM Social Consulting Based in London, Andrew is an internationally renowned thought leader in the fields of social business, digital transformation and social media networks. Currently, Andrew is the Global Managing Partner and leads the IBM Social Consulting practice, advising key IBM clients around the world on their digital strategy. Previously, Andrew was CEO of leading social influence platform Kred, and presents at international conferences on a regular basis, while maintaining a well-read blog at LondonCalling.co about digital transformation and social business trends. In Andrew’s address you will hear how IBM is harnessing their 400,000 voices to develop and distribute content relevant to its global audience, with specific examples of how User-generated content is the future of content marketing, and how you can harness brand advocates inside and outside the company to drive new content. |
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Chris Chalmers, Senior Director: Digital, CRM, Content and Social, ASDA I started my marketing career in automotive, working 6 years for various manufacturers including Ford and Peugeot, moving to retail and joining Tesco in 2007, this was my first significant experience in eCommerce and the emerging digital marketing. In 2009 I left the south to join a low cost airline and package hols operator in Leeds, Jet2.com leading all elements of digital and direct communications with a significant focus on search marketing, data and CRM strategies and content, albeit predominantly offline (on board and loyalty magazines). I re-joined the grocer sector in 2012, working as the head of Digital and leading all eCommerce marketing for ASDA and George. More recently, my remit has extended to lead all digital and direct marketing for all ASDA and George digital and physical business units, including championing and leading all digital content creation and production. |
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Matt Cory, Managing Director of Spark, Telegraph Media Group Matt runs Spark, the digitally-led sponsored content team of 100 plus, for The Telegraph. Spark launched in Feb 2015, as a digital-led branded content business, with the strapline ‘data, insight, ideas’. Previously Matt headed up all client relationships for Coast, a multi-award winning content agency. He was looking after client relationships as broad as Exon and J&J, Canon and Toyota, on distribution platforms from Facebook to Sky to National Geographic. Matt was also Global Account Director at Starcom – he ran the Johnnie Walker and Lego accounts globally. He was overseeing content production and distribution in over 110 markets globally. |
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Laura Scarlett, Interim Data Director, TimeOut Group Laura has spent the last 25 years in the ever-changing world of data-driven marketing, working first agency-side at Wunderman and dunnhumby, then at a variety of top brands including BA, John Lewis Partnership and The National Trust. In the last few years she has been responsible for the implementation of analytics & marketing tools like Tableau and Adobe Campaign and various types of customer database. Laura’s wealth of experience attracts transformation roles and there’s nothing she enjoys better than a good change programme! She believes that now it is technically possible to treat customers as individuals, then it is marketers duty to do so, and they won’t regret it – simply because relevance always works. |
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Standard Rate*Per delegate399Most organisationsNetwork with peers Learn from experts PDF of presentations to keepAdd to cartCharities Rate*Per delegate349Registered charities onlyNetwork with peers Learn from experts PDF of presentations to keepAdd to cartDocumentation onlyPDF to download following the conference89.00Get the presentations if you can’t make the event!n/a n/a PDF of presentations to keepAdd to cart * Please note these prices are for inhouse HR practitioners. Suppliers who are interested in attending should contact Tony Okbani on 020 7231 5100 for more information.