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Social Media Skills for HR Professionals – SOLD OUT

Thursday, 4 September 2014 @ 9:30 am - 4:00 pm

Social Media Skills for HR Professionals

This course is sold out, however we do have places available on the following dates:
December 11 – London




Social media or web 2.0 technologies have already had a profound effect on many peoples’ lives and are starting to make more impact within our organisations too. However, this impact is not just down to new technology.

Technology has changed the way that people think (or possibly changing thinking has led to the development of new technology) and the new attitudes and behaviours arising from this is what is causing the most change.The combination of new technology and new behaviours is leading to rapid changes within the ways that organisations work. HR needs to understand and intervene within these changes, as they involve people at least as much as they do technology, and also because of the people challenges involved in managing change.

However, HR also needs to understand the changes which are starting to happen within the HR function too. HR teams are also starting to use social technologies and more social or community based approaches to achieve HR objectives too.



Book nowSix key things you will learn on this course:

  • Understand the impact that social media, and changing workforce expectations, are having on businesses, management and HR
  • Be able to describe how HR processes are impacted by these changes
  • Recognise the opportunities available from the use of the main social media tools
  • Understand how to avoid the potential risks of using social media to protect productivity and intellectual property etc
  • Understand the requirements for developing a social media based HR strategy and social media policy etc
  • Have developed a draft action plan to improve HR activities through the use of social media




Book nowThis course is for you if you are an:

  • HR practitioner, with an interest to improve your social media skills
  • HR team member
  • Recruitment specialist




9:30 Registration and Coffee  
10:00 Welcome, Introductions and Objectives for the day
10:30 Introduction to Social Media

  • The importance of social media (why this technology is truly a new ‘version’ of the internet, and how it supports changing expectations in the workforce)
  • The need to focus on relationships rather than transactions
  • Avoiding risks arising from use of social media (productivity wastage, loss of intellectual property or organisational reputations etc)
  • Using Twitter as a supporting Q&A tool throughout the workshop
11:30 Morning Coffee
11:45 Social Recruiting, Learning and Other Social HR Applications

  • Using social media for listening to and participating in conversation with employees
  • Using social media for engagement and retention
  • Supporting formal and informal learning and development
  • Pull, push and social applications in recruitment & employer branding
  • Using social media for sourcing and maintaining relationships with potential employees, alumni etc
  • Social recognition and performance management
  • Use of mobile and gamification
12:45 Lunch and Discussion    Book now
13:30 Maximising Value from the Main Social Media Tools

  • Reviewing use of LinkedIn, Facebook, Twitter, Google +, Foursquare, etc – getting the maximum benefits from the tools and supporting app’s – as an individual and for an organisation
  • The benefits of using social media on a personal basis and as an HR professional
14:30 Afternoon Tea
14:45 Strategies for Using Social Media within the HR Function

  • Identifying the right opportunities to develop use of social media
  • Identifying the right technologies to meet an organisation’s context and objectives
  • Developing leaders as sponsors and employees as advocates
  • Linking social media with existing technologies
15:45 Conclusions and Action Planning




Jon Ingham

HR Strategy Consultant

Jon is a leading specialist in strategic people management and organizational development issues. He regularly speaks and provides training in Europe, the US, the Middle East and Asia and has also lectured on strategic management, change management and human resources on executive MBA courses across Europe.

He is the author of Strategic HCM: Creating value through people (2006) and is currently completing a second book called Social advantage. He also posts regularly to blogs with these same titles and has recently been recognized as the top global online influencer in talent management.

Before working with Symposium, Jon served as Director of Human Capital Consulting, Europe for Buck Consultants / ACS, as Head of HR Consulting for Penna and as International HR Director for Ernst & Young after working as an IT and change management consultant for Andersen Consulting. Jon delivers a number of Symposium training workshops on HR issues such as business partnering, workforce planning, business and HR process design, organizational design and development and HR innovation.

Jon has a BA in Psychology, a Masters in Engineering and an MBA. He is a Fellow of the Chartered Institute of Personnel and Development (CIPD).




    Additional Information

    Training FAQ

    What food and refreshments are provided?

    Generally coffee and light refreshments are available on arrival and at tea and coffee breaks throughout the day.  The times of these are made clear in the event programme.

    Lunch is served on full day events.  We arrange a buffet with a selection of options to accommodate different dietary requirements, but if you have specific needs please feel free add this on the ‘additional information’ section of the online booking for or to email us.  Contact us here.

    I have a discount code – how do I claim it?

    If you have been sent a discount or special offer ‘coupon code’ this can be entered in the shopping cart while booking and your discount will be applied to your purchase.

    I have a ‘ticket’ email but it does not say the right delegate names?

    Don’t worry.  You don’t need the ‘ticket’, it’s just produced by the booking software to confirm the order.  

    If you added delegate details on the booking form when you completed your order or told us by phone or email the names of the attendees, these people will be registered and do not need to bring the ‘ticket’.


    How do I pay? Can I have an invoice? Can I pay with a credit card?

    Payment can be made by credit card when you book, or you can specify cheque, bank transfer or invoice etc. once you complete the registration form.

    An invoice or receipt is automatically sent once booking is completed online.

    For cheque and BACS payments, our account details can be downloaded here.

    Credit card details can be taken by telephone, please call our account department on +44 (0)20 7231 5100. We do not store any credit card details used for payment.

    Online credit card payments are transacted via Paypal – you do not need a Paypal account to use this facility.

    How do I book an event?

    You can book online
    Simply scroll down the page to the “Tickets” section. Select the number of places you wish to book and then click “Add to Cart”. You will then be taken to the shopping cart where you can confirm your purchase details, enter any discount or special offer coupon codes you may have, and arrange payment.

    You can book by telephone
    Simply call us on 020 7231 5100.

    Event Date Changes

    Changes are sometimes needed due to circumstances beyond our control such as trainers being ill, poor weather and so on.  In the very rare circumstances that we need to change the date for an event we will automatically offer you a place on the next available event date.  If this is not suitable for you we will refund your booking fee.

    We cannot accept liability for travel and accommodation costs and strongly advise you not to book cheap ‘non-refundable / no change’ tickets and to check your insurance covers travel and accommodation in these circumstances.

    Can you recommend a hotel near the venue?

    Yes! Some of our events are actually held at hotels, but not all of them, so we have put together a page to help you find a suitable hotel near all of our main venues.

    Can we run this event in-house?

    Yes we can run the event in house for you.

    There is some information on our in house option here and we suggest you contact us to discuss the options.


    Can I cancel my booking or transfer to another event?

    Please see our full terms and conditions here .

    • Cancellations can be made up to one month before the event. Cancellations must be confirmed in writing and will be subject to a cancellation charge of £100 + VAT.
    • Cancellations at less than one month from the event date are be subject to full payment.
    • Substitutions may be made at any date and are subject to a £100 + VAT administration fee.
    • Non-payment or non-attendance does not constitute a cancellation.
    • If you want to change to another course date, or different event, we will do our best to accommodate your request, but we reserve the right to refuse changes. Any changes are subject to a £100 + VAT administration fee.


    Book here


    Thursday, 4 September 2014
    9:30 am - 4:00 pm
    Event Categories:


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