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Social Media Skills for HR Professionals

Friday, 2 December 2016 @ 9:30 am - 4:00 pm

Social Media Skills for HR Professionals

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Jumeirah Lowndes Hotel, Knightsbridge, London

Social Media Skills for HR Professionals 4490204 DD
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Social Media Skills for HR ProfessionalsSocial media or web 2.0 technologies have already had a profound effect on many peoples’ lives and are starting to make more impact within our organisations too. However, this impact is not just down to new technology.

Technology has changed the way that people think (or possibly changing thinking has led to the development of new technology!) The new attitudes and behaviours arising from this in turn lead to further change.

HR needs to understand these developments and intervene when they involve people at least as much as they do technology.

However, HR also needs to understand the changes which are starting to happen within the HR function too. HR teams are also starting to use social technologies and more social or community based approaches to achieve HR objectives too.



  • HR practitioner, with an interest to improve your social media skills
  • HR team member
  • Recruitment specialist




Six key things you will learn at this course:

Understand the impact that social media, and changing workforce expectations, are having on businesses, management and HR

Be able to describe how HR processes are impacted by these changes

Recognise the opportunities available from the use of the main social media tools

Understand how to avoid the potential risks of using social media and to protect productivity and intellectual property etc

Understand how to develop a social media based HR strategy and social media policy etc

Have developed a draft action plan to improve HR activities through the use of social media


09:30 Coffee and registration
10:00 Welcome, Introductions and Objectives for the day
General Use of Social Media 

  • The importance of social media
  • The need to focus on relationships rather than transactions
  • Key social media tools
  • Social media measurement
  • The benefits individuals can gain from social media use
  • How HR professionals can use social media in their own work and lives
Social Business and HR’s Role 

  • How organisations are taking advantage of social media in marketing, customer service and other functions
  • Social media and social approaches for collaboration and innovation
  • Avoiding risks arising from use of social media
  • HR’s role in supporting the social business
Social Recruiting, Learning and Other Social HR Applications 

  • Using social media for listening to and participating in conversation with employees
  • Using social media for engagement and retention
  • Supporting formal and informal learning and development
  • Pull, push and social applications in recruitment & employer branding
  • Using social media for sourcing and maintaining relationships with potential employees, alumni and other groups
  • Using social media for background checking
  • Social recognition and performance management
  • Use of digital, mobile, visual and gamified applications
Strategies for Using Social Media within the HR Function 

  • Identifying the right opportunities to develop use of social media
  • Identifying the right technologies to meet the organisation’s context and objectives
  • Developing leaders as sponsors and employees as advocates
  • Linking social media with existing technologies
16:00  Conclusions and Action Planning
This training day will run from 10:00 – 16:00
There are three breaks scheduled during the course: 11:30am (ca 15min), 1pm (ca 45min) and at 3pm (ca 15min)



Jon Ingham

HR Strategy Consultant

Jon is a leading specialist in strategic people management and organizational development issues. He regularly speaks and provides training in Europe, the US, the Middle East and Asia and has also lectured on strategic management, change management and human resources on executive MBA courses across Europe.

He is the author of Strategic HCM: Creating value through people (2006) and is currently completing a second book called Social advantage. He also posts regularly to blogs with these same titles and has recently been recognized as the top global online influencer in talent management.

Before working with Symposium, Jon served as Director of Human Capital Consulting, Europe for Buck Consultants / ACS, as Head of HR Consulting for Penna and as International HR Director for Ernst & Young after working as an IT and change management consultant for Andersen Consulting. Jon delivers a number of Symposium training workshops on HR issues such as business partnering, workforce planning, business and HR process design, organizational design and development and HR innovation.

Jon has a BA in Psychology, a Masters in Engineering and an MBA. He is a Fellow of the Chartered Institute of Personnel and Development (CIPD).



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Who's Attending

7 people are attending Social Media Skills for HR Professionals

  • Jamie Foster
  • Patricia Allen
  • wendy libbeter
  • Kate Keyworth
  • Daniel Watts
  • John Price
  • Magdalena Gabriah


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Social Media Skills for HR Professionals - 2 December 2016
£ 399.00


Jumeirah Lowndes Hotel, Knightsbridge, London
21 Lowndes Street
London, SW1X 9ES United Kingdom
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