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Social Media and Recruitment

Monday, 11 July 2016 @ 9:30 am - 4:30 pm

Social Media and Recruitment

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Social Media and Recruitment


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Social Media and RecruitmentA practical guide to social media tools to aid recruitment.
The internet and social media have transformed recruitment.

When you know how, you can gain fast and direct access to people like never before. Job seekers can now access you directly and form opinions, good or bad, about your company by how you appear and interact online.

This seminar will give you the skills to increase your direct sourcing. You will learn how to find, contact and recruit from a wide range of social networks, including LinkedIn, Facebook, Twitter, Google+ and more. You will learn how to present yourself and your company online to attract talent and how to use your employees, followers and fans to increase referrals.

  • HR practitioner, with responsibility for recruitment
  • HR team member, concerned with how actions on social channels impact your employer brand
  • Recruitment agenc consultant or RPO provider

Five key things you will learn on this course:


Have proven techniques for finding, contacting and recruiting people from a wide range of social networks


Understand Boolean and X-Ray for targeted searching


Know which social networks are right for your company’s needs


Be able to present yourself and your company online to engage and attract passive candidates


Have a range of tools to use to increase referrals, without turning off fans or followers


09:00 Coffee and registration
09:30 Welcome, Introductions and Objectives for the day
10:30 LinkedIn

  • Attracting talent with a great LinkedIn profile and company page
  • Cost-effectively finding your staff using targeted Boolean search
  • Using Google to improve LinkedIn search results
  • Reaching candidates outside of your LinkedIn network and creating free talent pools
  • Using Groups for effective recruitment
12:30 Lunch and networking
13:15 Facebook

  • How to use Facebook Graph search to locate and contact candidates
  • Recruiting talent with your Facebook page
  • Using Facebook applications to spread the word and monitor your reputation
  • Using PPC advertising to create highly-targeted recruitment campaigns
14:15 Twitter

  • Getting started, increasing followers, and understanding the etiquette & lingo
  • Searching for and recruiting people on Twitter
  • Using handy Twitter tools and apps to save time
  • Promoting jobs & employer brand without losing followers
15:15 The niche

  • How to find candidates on YouTube, Xing, Viadeo, Pinterest and more
  • Bonus tips & tricks for finding people online
15:45 Conclusions and action planning
16:00 Finish


Katrina Collier

Social Recruitment Consultant

Katrina has been an independent voice on social recruiting since 2009, and is a consultant, speaker, trainer and writer on the use of social media for recruitment using knowledge gained in over a decade of recruitment and over eight years of social recruiting experience. She also delivers our highly popular Symposium training workshop on social media for recruiters.

Katrina has been recognised as a thought leader by social recruiting solution Work4; named as one of the top fifteen recruitment experts to follow on twitter by Bond US; and her opinion is quoted in HRreview, SHRM, The Staffing Stream, and Cambridge University’s Strategies for Success.

She writes avidly for her own blog and many publications, including leading recruitment blogs The Muse and Blogging4Jobs, as well as Symposium’s website and HR Update newsletter. Katrina is also a regular HR and recruitment conference speaker, recently in New York for TMA and at the CIPD’s social HR event.

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11 July 2016Single delegate£399Book Now! Secure your place today.11 July 2016
Jumeirah Lowndes Hotel, Knightsbridge, London
Single place at this event
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Who's Attending

7 people are attending Social Media and Recruitment

  • Ria Dannan
  • Nikki Howarth
  • Fiona Tidd
  • Marie Koo


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Social Media and Recruitment - 11 July
£ 399.00


Monday, 11 July 2016
9:30 am - 4:30 pm
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Jumeirah Carlton Tower
On Cadogan Place
London, SW1X 9PY
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020 7235 1234
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020 7231 5100


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