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Data-driven Marketing Forum 2016

Thursday, 9 June 2016 @ 9:30 am - 4:30 pm

£349.00 – £399.00

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CCT Venues Plus-Bank Street, London

Data-driven Marketing Forum 2016 59785 DD
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IL-019-DataLearn to understand and use marcomms data effectively

Developing a personalised and engaging marketing communications strategy requires different tools and solutions. One of the most important issues for marketers today, although still not fully recognised, is data. In the world of the ‘Internet of Things’ where reality becomes a tangled web, distinguishing useful and valuable data is a considerable challenge for marcom professionals.

Separating valuable data from useless noise is only the beginning of developing an engaging strategy. The Data-driven Marketing Forum 2016 will give you an exceptional opportunity to discover the plentiful possibilities of using data in marketing communications. During this event you will have the opportunity to learn from the leading UK and global marcom specialists who are well versed in putting data at the heart of their award-winning communications campaigns.

Why you should attend this event:

  • Understand how to generate and collect valuable data
  • Realise the potential of big data and assess your data analytics skills
  • Develop a data-driven communication strategy
  • Determine how to harness a content marketing strategy by making use of data
  • Learn how to navigate a data-driven strategy in the digital and mobile environment
  • Discover how to make the best use of wearables and the ‘Internet of Things
  • Evaluate data and its effects on your marketing communications strategy



This event is for you if you are a:

  • Chief Marketing Officer
  • Marketing Director
  • Head of Marketing Department
  • In-house Marketing Specialist
  • Head of Brand
  • Customer Data Director
  • Head of Customer Analytics
  • Head of Data Strategy
  • Communications Experts
  • Senior Marketing Manager




Vertical Leap 300

Vertical Leap has been leading the way in search marketing for over 15 years, pioneering innovative techniques that help our customers achieve maximum online visibility. We have developed our own diagnostic analytics software, Apollo Insights, which provides our search experts with thorough intelligence about your website. This means we can produce highly-effective strategies that make more efficient use of your budget and get faster results. We are a RAR Top 100 agency.


Information for potential sponsors

If your organisation would be interested in promoting itself through the wide variety of exhibitions, sponsorship and marketing opportunities available at this event, please visit our sponsorship mini-site or contact our sales team at sales@symposium-events.co.uk or 020 7231 5100.


Conference Attendee Questions

Will I get the event presentations?


Download detailed instructions here.

For environmental reasons, we do not print conference presentations.  They become available as a download in your account on this site, shortly before the event.

When your order is completed online, an account it automatically created for you.

Please remember the account login and password you created during the event registration process.  You will need this to access the presentations.

The event presentations are added to this account shortly before the seminar and can then be downloaded. We will notify you when they are available.



In order for people to get the presentations they have to download them from an account on this website. 

If you made the booking, you can download them for your colleague as you already have an account – or they can create their own account.

To create an account, the attendee will need to purchase the documentation directly from the site.  Don’t worry – we will email them a “Coupon Code” to input which makes the purchase free of charge. 

Normally we email all attendees to notify them when the documentation is available online about one week before the event.  We include account set up instructions and the Coupon Code with that email. 



You can find the LOST PASSWORD screen under “MY ACCOUNT” on the top menu of our site or by clicking HERE.


What food and refreshments are provided?

Generally coffee and light refreshments are available on arrival and at tea and coffee breaks throughout the day.  The times of these are made clear in the event programme.

Lunch is served on full day events.  We arrange a buffet with a selection of options to accommodate different dietary requirements, but if you have specific needs please feel free add this on the ‘additional information’ section of the online booking for or to email us.  Contact us here.

I have a discount code – how do I claim it?

If you have been sent a discount or special offer ‘coupon code’ this can be entered in the shopping cart while booking and your discount will be applied to your purchase.

I have a ‘ticket’ email but it does not say the right delegate names?

Don’t worry.  You don’t need the ‘ticket’, it’s just produced by the booking software to confirm the order.  

If you added delegate details on the booking form when you completed your order or told us by phone or email the names of the attendees, these people will be registered and do not need to bring the ‘ticket’.


I am a supplier or consultant, can I attend?

Sorry, but suppliers may not attend as delegates.

We do allow a strictly limited number of suppliers to exhibit.  Further exhibitor information can be found here or by calling our sales team on 020 7231 5100.

How do I pay? Can I have an invoice? Can I pay with a credit card?

Payment can be made by credit card when you book, or you can specify cheque, bank transfer or invoice etc. once you complete the registration form.

An invoice or receipt is automatically sent once booking is completed online.

For cheque and BACS payments, our account details can be downloaded here.

Credit card details can be taken by telephone, please call our account department on +44 (0)20 7231 5100. We do not store any credit card details used for payment.

Online credit card payments are transacted via Paypal – you do not need a Paypal account to use this facility.

How do I book an event?

You can book online
Simply scroll down the page to the “Tickets” section. Select the number of places you wish to book and then click “Add to Cart”. You will then be taken to the shopping cart where you can confirm your purchase details, enter any discount or special offer coupon codes you may have, and arrange payment.

You can book by telephone
Simply call us on 020 7231 5100.

Event Date Changes

Changes are sometimes needed due to circumstances beyond our control such as trainers being ill, poor weather and so on.  In the very rare circumstances that we need to change the date for an event we will automatically offer you a place on the next available event date.  If this is not suitable for you we will refund your booking fee.

We cannot accept liability for travel and accommodation costs and strongly advise you not to book cheap ‘non-refundable / no change’ tickets and to check your insurance covers travel and accommodation in these circumstances.

Can you recommend a hotel near the venue?

Yes! Some of our events are actually held at hotels, but not all of them, so we have put together a page to help you find a suitable hotel near all of our main venues.

Can I cancel my booking or transfer to another event?

Please see our full terms and conditions here .

  • Cancellations can be made up to one month before the event. Cancellations must be confirmed in writing and will be subject to a cancellation charge of £100 + VAT.
  • Cancellations at less than one month from the event date are be subject to full payment.
  • Substitutions may be made at any date and are subject to a £100 + VAT administration fee.
  • Non-payment or non-attendance does not constitute a cancellation.
  • If you want to change to another course date, or different event, we will do our best to accommodate your request, but we reserve the right to refuse changes. Any changes are subject to a £100 + VAT administration fee.



Our thought leaders

This event includes speakers from…The Co-OperativeVertical LeapRoyal MailThe GuardianRBSICOMoneySuperMarketDirect Marketing AssociationOakley Capital LimitedBritish Gas Business

“Discover the power of data in marketing communication and unleash your business potential.”


The programme gives you all necessary tools to tackle the major content marketing challenges including:


09:00 Coffee and registration
09:30 Chair’s opening remarks Chris Combemale, Group CEO, Direct Marketing Association
09:45 Data is not difficult: Aligning everyone in the organization around data

  • Transforming data literacy within the organisation
  • The advantages of making data open to all across the business
  • Building strategic and operation capability
  • Linking technical specialists to deliver commercial results

Andrew Mann, Former Customer Data Director, The Co-operative

10:10 The Art of Data Storytelling

  • Having a data story is just as important as data science
  • How do you create a data story
  • Common misconceptions
  • Opinions matter: thoughts on emerging developments

Shaun Pitman, Head of Data Strategy, British Gas Business

10:35 Questions and discussion with speakers
10:45 Panel discussion: The future is now – overcoming the biggest challenges of data-driven marketing communications

  • Recognising the potential of data for future marketing communications campaigns
  • Identifying technologies that will dictate the future trends in data-driven marketing communications
  • Choosing the tools of data-driven marketing campaign that will stand the test of time

Simon Metcalfe, Head of Customer Analytics & Data Planning, Royal Mail Andrew Mann, Former Customer Data Director, The Co-operative Group Jadis Tillery, Group Digital Director, Oakley Capital Limited

11:15 Refreshments and networking
11:35 The power of data in search marketing

  • How to use data to develop engaging content your prospects want to read
  • Making better search decisions with breadth of data
  • How algorithmic analysis can overcome data overload

Chris Pitt, Head of Marketing, Vertical Leap

12:00 Penny Black to NBP – a 500 year Journey

  • Navigating the analytics and insight challenges of moving from a Public to a Private company
  • Putting data mining/predictive analytics at the heart of a CRM communications strategy
  • Overcoming the hurdles of B2B data
  • Driving future data/technology roadmap development to meet the challenges of tomorrow

Simon Metcalfe, Head of Customer Analytics & Data Planning, Royal Mail

12:25 Questions and discussion with speakers
12:35 Lunch and networking
13:20 Knowledge share networking Round table discussions with your peers to share solutions to your key data-driven marketing challenges
13:50 Big data: the data protection challenge 

  • How big data analytics challenges data protection
  • Tools to help compliance
  • Ethical approaches to big data

Carl Wiper, Senior Policy Officer at the ICO, Information Comissioner’s Office

14:15 Evolve or Die: Creating a Data Driven Culture This session discusses how, as media outlets need to find additional revenue streams over and above circulation and advertising, they are increasingly examining how to attract and build up reader revenues. This requires media owners to use data and analytics to develop a closer relationship with their readers and better understand their propensity to buy a variety of products and services. Celia Wilson, Head of customer data analysis, Guardian News & Media
14:40 Questions and discussion with speakers
14:50 Refreshments and networking
15:10 Superstar DJs – Building a culture of test and learn

  • How the digital business at RBS moved from a fireworks culture to one where data is the currency of success
  • Why do you need Superstar DJs?
  • What have they been up to?
  • What’s their next track?

Ali Latif, Digital Analytics Manager, Royal Bank of Scotland

15:35 Measuring the success of data-driven marketing strategy 

  • Econometrics to measure marketing impact on sales and brand metrics
  • Test & learn to validate econometrics, improve paid search targeting, and personalise email communications

Tim Johnson, Senior Econometrician, MoneySuperMarket

16:25 Questions and discussion with speakers
16:10 Chair’s closing remarks and end of conference Chris Combemale, Group CEO, Direct Marketing Association


Expert speakers at this event:

Chris Combemale 150 x 150

Christopher Combemale, Group CEO, Direct Marketing Association

Chris is the CEO of the DMA Group, comprising the DMA, IDM and TPSL companies. Chris is a dual French/US citizen with over 35 years advertising and 1 to 1 marketing experience in Europe, the USA and Asia/Pacific including senior roles at client, agency and technology companies. From 2000 to 2009, Chris developed Email vision into Europe’s leading email service provider (ESP) in his dual roles of Chief Operating Officer and UK Managing Director. Email vision has subsequently been rebranded as Smart focus. Chris launched his career in New York with Young & Rubicam and his 12 years at Y&R included founding the Wunderman office in Singapore in 1992 and managing the Wunderman office in Hong Kong. Chris moved to London in 1994 as European Media Director for Franklin Mint and created his own on-line catalogue company (Living Heritage) in 1998.

Andrew Mann 150x150

Andrew Mann, Customer Data Director, The Co-operative Group

Andrew is an Omni-channel Customer/Marketing Director with a consistent record of breakthrough commercial success within data driven marketing, brand development and loyalty/CRM strategies. A data driven commercial leader who is passionate about innovating and transforming the customer experience & driving customer numbers and L4L growth. Identifies heart of the commercial challenge, making complexity clear, and develops customer led solutions to solve commercial challenges. His broad experience includes Cadbury Schweppes plc, The Coca-Cola Company , Clubcard Director at Tesco plc, Insight & Loyalty Director at Sainsbury’s plc and recently Customer Director/ Customer Data Director at Coop. 

Shaun Pitman, Head of Data Strategy, British Gas Business

Shaun joined British Gas Business in 2003 as Head of Data Strategy having spent more than a decade leading data functions across consultancies and advertising agencies in London. He is currently responsible for overall customer data strategy and recently led and completed a 2 year transformation programme delivering joined up capabilities and solutions across data management, customer insights and customer engagement. Outside of British Gas Business, Shaun is a member of the DMA Data Council and is a well seasoned judge for the UK Data Story Telling Awards.

Simon Metcalfe 150x150

Simon Metcalfe, Head of Customer Analytics & Data Planning, Royal Mail

Simon is a highly respected technical marketing expert with over 15 year’s experience of working with companies to help develop and deliver high-end analytical and database marketing strategies and solutions. Having previously worked as a consultant for both SPSS and SmartFOCUS as well as agency side, in 2006 Simon set up his own consultancy business providing analytical and database marketing services both direct to clients and via 3rd party marketing agencies and bureaux’s, specialising in the retail, financial services, telecommunications, B2B, e-commerce, FMCG and Charity sectors in both the direct and digital marketing functions.  He joined Royal Mail initially as a contractor in December 2013 before moving into a permanent position on the Central Marketing management team in December 2014 where he is now responsible for the customer analytics, data planning and campaign management delivery functions.

Carl Wiper 150x150

Carl Wiper, Senior Policy Officer at the ICO, Information Comissioner’s Office

Carl Wiper has worked at the Information Commissioner’s Office since 2010. He is a Senior Policy Officer in the Policy Delivery department. He is currently working on a number of policy issues in relation to data protection and freedom of information, including big data, open data and outsourcing. He worked on the ICO’s discussion paper on Big data and data protection. Before joining the ICO, he was an information manager in local government, and his career has been spent working in information management and research in organisations in the public, private and third sectors.

Manu Kumar 150x150

Manu Kumar, Head of Data Science, Vodafone

Data Science Leader with 15 years of experience in blue chip companies and silicon valley startups. Interests are in applying cutting edge Machine Learning techniques to disparate data sets to find investment and opportunity areas for businesses. Currently Head of Data Science for Vodafone Global Enterprise with responsibilities across 50+ countries globally across the enterprise portfolio.  

Vodaphone Logo

Tim Johnson, Senior Econometrician, MoneySuperMarket

Tim Johnson is Senior Econometrician at MoneySuperMarket, one of the UK’s largest digital businesses. He works in a team of data scientists, statisticians, insight analysts and customer marketing specialists, putting customers at the heart of MoneySuperMarket’s decisions. Tim joined MoneySuperMarket in 2015 from Ninah Consulting, Zenith Optimedia’s marketing effectiveness consultancy. Tim spent 3 years modelling media mix, testing creative and optimising media plans to improve marketing ROI for O2, RBS, General Mills and Nestlé. Previously, Tim managed advanced analytics projects for Harris Interactive, a full service market research agency. He holds an MSc in Organisational Psychology from Manchester Business School.

Chris Pitt_150x150

Chris Pitt, Head of Marketing, Vertical Leap

Chris is Head of marketing for Vertical Leap.  He has worked in sales and marketing roles across many different industries.  Before working for Vertical Leap, Chris was the marketing manager for a group of tax, accountancy and payroll companies. It was in this role that he discovered the opportunities that digital and technology offered to marketing.

Vertical Leap

Jadis Tillery, Group Digital Director, Oakley Capital Limited

Passionate about social media, Jadis combines a strategic vision with leading edge technology to create next generation branded content experiences online. She has 16 years experience in marketing and worked both agency and client side, so understands the challenges both face when creating powerful marketing campaigns. She has been a trusted advisor to celebrities, luxury brands, media outlets, producers and venture capitalists. She has a particular focus on digital transformation within large global organisations to maximise the use of digital data for consumer personalisation. Jadis is a UK Advisory Board member of the Branded Content Marketing Association. She is a regular industry speaker, TV commentator and guest lecturer on Social Media, Content Marketing, Branded Content and Celebrity.

Ali Latif, Digital Analytics Manager, Royal Bank of Scotland

Ali started as a data consultant with BAE Systems then moved client side to work at RBS. During Ali’s time at RBS he has developed and lead the optimisation programme known as Superstar DJs, inspiring change throughout the business he is a Superstar Producer enabling the business to become more data driven. Ali’s educational background is a bachelors in Physics and a masters in Financial Economics.

RBS Logo

Celia Wilson, Head of customer data analysis, Guardian News & Media

Celia is a leading customer data specialist, managing the award-winning Guardian customer data management and strategy over the last 18 months. The emphasis is on promoting a customer-focussed culture, encouraging colleagues across departments to build audience needs into their decision-making. This enables the Guardian to continue driving value from readers during a challenging time in the publishing industry. Before joining the Guardian in 2014, she co-founded and managed a small but highly respected analytics agency, and has extensive experience across both traditional and innovative digital organisations, including Royal Mail and Skype.

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Standard Rate*Per delegate399.00Most organisationsNetwork with peers Learn from experts Pdf of presentations to keepAdd to cartCharities Rate*Per delegate349.00Registered charities onlyNetwork with peers Learn from experts Pdf of presentations to keepAdd to cartDocumentation onlyPDF to download following the conference89.00Get the presentations if you can’t make the event!n/a n/a Pdf of presentations to keepAdd to cart *Please  note these prices are for in house marketing practitioners.  Suppliers who are interested in attending should contact Tony Okbani on 020 7231 5100 for more information.

Who's Attending

8 people are attending Data-driven Marketing Forum 2016

  • sara kriegel
  • Joy Price
  • Mark O'Mahoney
  • Emily Westerman
  • Barry Henderson
  • Caroline Wilson


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Data-driven Marketing Summit 2016 - Standard Rate
NB. Rate for in-house marketing professionals only. Suppliers please call Tony Okbani 020 7231 5100.
£ 399.00
Data-driven Marketing Summit 2016 - Charity Rate
Registered charities only.
£ 349.00


Thursday, 9 June 2016
9:30 am - 4:30 pm
£349.00 – £399.00
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CCT Venues Bank Street – London
40 Bank Street
London, E14 5NR United Kingdom
020 3588 3700
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