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Core Values and Human Resources – How values support a healthy organisational culture

Thursday, 5 March 2015 @ 9:30 am - 4:00 pm

Core Values and Human Resources

Core Values and Human Resources – How values support a healthy organisational culture

5 March 2015 @ 9:30 am – 4:00 pm

Space@119, London

Core Values and Human Resources

Overview  |  Learning Outcomes  |  Who Should Attend?  |  Programme  |  Trainer  |  FAQ  |  Book Here  

Clearly defined core values are at the centre of a healthy corporate culture.


The more work you put into defining what your organisation stands for and how you expect your staff to behave, the more your brand will grow in stature and performance.

Strong values provide an ethical code of behaviour that influences staff, suppliers and customers. When employees share a brand’s core values they are more likely to feel content, empowered and fulfilled. Shared values can shape a behavioural framework that enables an organisation to realise its brands vision and achieve its true purpose. If you do not clarify and communicate these values, they may become diluted and compromise the qualities that made the organisation successful in the first place.

This course will help you communicate values that are clear and relevant to each employee at every stage of their relationship with the organisation

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Time Limited Offer


Take advantage of our training early bird discounts.

Book this event up to twelve weeks before hand and save £50.

Hurry! Offer expires 11 December 2014



Book below or call 020 7231 5100Book online at the end of this page or call the customer hotline on 020 7231 5100

Six key things you will learn on this course:


  • What are values and why they matter to HR?
  • Where values come from and how they link to a healthy culture
  • The four types of values
  • Systems for understanding values, from Abraham Maslow to Clare Graves
  • Exercises to help you uncover and define your core values
  • Choosing values to deliver behaviours
  • Adding personality to your core values
  • Writing a ‘Core Values Statement’

This course is for you, if you are an…


  • HR or recruitment professional
  • Business owner or entrepreneur
  • Director, senior executive
  • Marketing professional concerned with in employee performance


Book below or call 020 7231 5100Book online at the end of this page or call the customer hotline on 020 7231 5100



9:30 Registration and Coffee



Session 1: Introduction to Core Values

  • Why do we need values
  • What are values
  • Values systems
  • Industry sector and country values
11:00 Morning Refreshments

Session 2: Values – Creation

  • Leaders personal beliefs and values
  • Company values health check
  • Four types of organizational values
  • Identifying your values
12:30 Lunch and Discussion

Session 3: Behaviours – Implementing Values

  • Adding personality to your values
  • Assigning behaviours to values
  • Behaviours on four levels – body, mind, heart and soul
  • Role models – brand champion and brand ambassadors
14:30 Afternoon Coffee

Session 4: Culture – sustaining values

  • Communicating your values – storytelling
  • Living the values – touchpoints and brand experience
  • Recruiting on values
  • How values support the employer brand
15:45 Conclusions and Action Planning


Book below or call 020 7231 5100Book online at the end of this page or call the customer hotline on 020 7231 5100



Paul Hitchens

Branding Consultant

Paul Hitchens is a highly experienced marketing and brand consultant and the co-author of Create the Perfect Brand (2010) and Successful Brand Management (2014), ‘teach yourself’ guidebooks to branding. He has extensive experience in branding, including manufacturing and service brands, and has created and implemented brand strategies for new business ventures, start-ups and established organisations. After a successful agency career that included an award-winning recruitment campaign at the PA Consulting Group and Automotive Branding at Wolf-Olins, he became a founding partner of the brand consultancy Verve Interactive Ltd.

Paul is a member and course director with the Chartered Institute of Marketing (CIM) and has lectured at the Henley Business School, presenting the brand module for the MSc in strategic marketing leadership. He has contributed articles on branding to business journals including Management Today and Start Your Business magazine and has been interviewed on both television and radio regarding corporate branding.

As well as consulting, Paul currently delivers Symposium training workshops on employer branding and brand experience for HR professionals.

    Book below or call 020 7231 5100Book online at the end of this page or call the customer hotline on 020 7231 5100

    Additional Information


    Training FAQ

    What food and refreshments are provided?

    Generally coffee and light refreshments are available on arrival and at tea and coffee breaks throughout the day.  The times of these are made clear in the event programme.

    Lunch is served on full day events.  We arrange a buffet with a selection of options to accommodate different dietary requirements, but if you have specific needs please feel free add this on the ‘additional information’ section of the online booking for or to email us.  Contact us here.

    I have a discount code – how do I claim it?

    If you have been sent a discount or special offer ‘coupon code’ this can be entered in the shopping cart while booking and your discount will be applied to your purchase.

    I have a ‘ticket’ email but it does not say the right delegate names?

    Don’t worry.  You don’t need the ‘ticket’, it’s just produced by the booking software to confirm the order.  

    If you added delegate details on the booking form when you completed your order or told us by phone or email the names of the attendees, these people will be registered and do not need to bring the ‘ticket’.


    How do I pay? Can I have an invoice? Can I pay with a credit card?

    Payment can be made by credit card when you book, or you can specify cheque, bank transfer or invoice etc. once you complete the registration form.

    An invoice or receipt is automatically sent once booking is completed online.

    For cheque and BACS payments, our account details can be downloaded here.

    Credit card details can be taken by telephone, please call our account department on +44 (0)20 7231 5100. We do not store any credit card details used for payment.

    Online credit card payments are transacted via Paypal – you do not need a Paypal account to use this facility.

    How do I book an event?

    You can book online
    Simply scroll down the page to the “Tickets” section. Select the number of places you wish to book and then click “Add to Cart”. You will then be taken to the shopping cart where you can confirm your purchase details, enter any discount or special offer coupon codes you may have, and arrange payment.

    You can book by telephone
    Simply call us on 020 7231 5100.

    Event Date Changes

    Changes are sometimes needed due to circumstances beyond our control such as trainers being ill, poor weather and so on.  In the very rare circumstances that we need to change the date for an event we will automatically offer you a place on the next available event date.  If this is not suitable for you we will refund your booking fee.

    We cannot accept liability for travel and accommodation costs and strongly advise you not to book cheap ‘non-refundable / no change’ tickets and to check your insurance covers travel and accommodation in these circumstances.

    Can you recommend a hotel near the venue?

    Yes! Some of our events are actually held at hotels, but not all of them, so we have put together a page to help you find a suitable hotel near all of our main venues.

    Can we run this event in-house?

    Yes we can run the event in house for you.

    There is some information on our in house option here and we suggest you contact us to discuss the options.


    Can I cancel my booking or transfer to another event?

    Please see our full terms and conditions here .

    • Cancellations can be made up to one month before the event. Cancellations must be confirmed in writing and will be subject to a cancellation charge of £100 + VAT.
    • Cancellations at less than one month from the event date are be subject to full payment.
    • Substitutions may be made at any date and are subject to a £100 + VAT administration fee.
    • Non-payment or non-attendance does not constitute a cancellation.
    • If you want to change to another course date, or different event, we will do our best to accommodate your request, but we reserve the right to refuse changes. Any changes are subject to a £100 + VAT administration fee.

    Find out more about in-house training

    Book below or call 020 7231 5100Book online at the end of this page or call the customer hotline on 020 7231 5100


    The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
    Core Values and Human Resources - 5 March 2015
    £ 399.00


    Thursday, 5 March 2015
    9:30 am - 4:00 pm
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    Space@119, Shoreditch, London
    119 Britannia Walk
    London, N1 7JE United Kingdom
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    020 7336 1555
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    020 7231 5100


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