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Developing a strategic approach to employer branding will have a positive impact on recruitment, engagement and retention as well as improving your organisations profitability and growth.

The Employer Branding Summit has been designed for senior HR, recruitment and talent management professionals and will share the latest research, trends and best practice in employer branding. The speaker panel will discuss how their organisations become employers of choice and how they have established reputations to be proud of both internally and externally.

Programme highlights

  • Hear the latest trends, strategic insights and best practice in employer branding
  • Develop a strategic approach to Employer branding and improve your organisations growth and profitability
  • Update and implement your EVP
  • Understand the latest developments in technology and social media that will help support your Employer brand
  • Achieve consistency in your global brand strategy
  • Manage candidate experience for a positive impact on your brand
  • Understand and manage how your company is perceived both internal and external

Confirmed speakers:

  • Durham Business School – Dr Graham Dietz, Lecturer in HR Management
  • LV= – Paul Smith, Head of HR
  • RBS – Nimai Swaroop, Global Head of Employer Branding Marketing
  • Rio Tinto – Carol Hondonga, Principal Advisor Talent Management
  • TalkTalk – Jo Taylor, Head of Resourcing & Talent Management
  • Virgin Media – Emily Scammell, Employee Engagement & Insight Manager
  • VERVE – Paul Hitchens, Brand Consultant

What did previous delegates say about this event

  • “Very professionally organized, many good speakers, some exceptional giving me many interesting thoughts/ tools to take home” – Employer Branding and Recruitment Specialist, Ericsson
  • “Very good calibre of speakers and presentation” – Head of Marketing, British Biocell International Ltd
  • “Good range of speakers from different types of companies” – Sales Graduate Program Project Manager, Thomson Reuters
  • “Really informative, a good range of companies” – Communications and Information Officer, Catalyst Housing Group
  • “Very good mix of people and backgrounds, very passionate about their subjects” – Manager, LAS Diagnostics, GlaxoSmithKline
  • “Great conference for sharing and information. All speakers were good and their experiences were valuable to benchmark from” – Principal Adviser Talent Rio Tinto Acquisition
  • “Superb practical case studies- really useful!!” – Brand Manager, The College of Law
  • “Overall, a very useful day for me. Good value for money” -Group Head of Organisational Effectiveness, Belron


09:00 – 09:30 Coffee and Registration
09:30 – 09:45 Introduction and Opening Address by Conference Chair

Dr Graham Dietz, Lecturer in HR Management, Durham Business School

09:45– 10:15 Building a Global Employer Brand
  • Where do you start?
  • Using insights to drive your work
  • Building digital capability including use of CRM and social channels
  • Measuring success

Nimai Swaroop, Global Head of Employer Branding Marketing, RBS

10:15 – 10:45 Managing the candidate experience and building your employer brand
  • Ensuring all candidates have a positive experience
  • Being seen as an employer of choice
  • Managing your brand through your RPO and social media

Jo Taylor, Head of Resourcing & Talent Management, TalkTalk

10:45 – 11:00 Questions and discussion with speakers
11:00 – 11:30 Refreshments and networking
11:30 – 12:00 Brand Strategy and Human Resources – Building the Employer Brand
  • Definition – is there a difference between a customer brand and an employer brand?
  • Purpose – how standing for something attracts both customers and employees
  • Vision – how a compelling vision of the future engages both customers and employees
  • Values – how shared values strengthen the workforce and add value to customers

Paul Hitchens, Brand Consultant, Verve Interactive

12:00 – 12:30 Aligning your internal and external brand perceptions
  • Understand and manage how your company is perceived both internal and external
  • Create a ‘compelling brand promise’ for employees
  • Aligning the brand and communications between the marketplace and employees

Carol Hondonga, Principal Advisor Talent Management, Rio Tinto

12:30 – 12:40 Questions and discussion with speakers
12:40 – 13:40 Lunch and Networking
13:40 – 14:20 Knowledge Share Networking Session

Round table discussion debating key concerns in employer branding. Suggested talking points:

  • Creating a seamless journey for the employee
  • Providing good work environment and growth opportunities
  • Becoming and an Employer of Choice
14:20 – 14:50 Trust and the employer brand
  • How understanding the way trust is built can shape your employer brand
  • Signals of trustworthiness in an employer brand

Dr Graham Dietz, Lecturer in HR Management, Durham Business School

14:50 – 15:00 Questions and discussion with speakers
15:00 – 15:30 Refreshments and networking
15:30 – 16:00 Measure the fulfilment of the brand promise
  • Collecting data and understanding what questions to ask
  • Demonstrating the link between a successful employer brand strategy and customer satisfaction
  • Matching engagement levels to business performance
  • Measuring the direct correlation to employee retention

Emily Scammell, Employee Engagement & Insight Manager, Virgin Media

16:00 – 16:30 Executing your employer brand and implementing your EVP
  • Getting the communications right
  • Creating an image in the minds of employees that the organisation is a ‘great place to work’
  • Updating your brand strategy and using innovation

Paul Smith, Head of HR, LV=

16:30 – 16:40 Questions and discussion with speakers
16:40 Chairman’s closing remarks and close of conference


Dr Graham Dietz, Lecturer in HR Management, Durham Business School

 Graham Dietz

Dr Dietz is a Lecturer in HRM at Durham Business School, part of Durham University and one of the top 25 schools in Europe in the latest Financial Times rankings. He teaches courses on organisational behaviour, strategic HRM, employee relations and change management. He is the Director of the school’s four MA programmes.

His research revolves around trust in the workplace: how it is built, maintained and enhanced, but also why it can be destroyed and how it can be repaired again. He has published in several leading international journals.

His particular interest with this event is the impact of ‘employer branding’ on employees’ trust in their employer, their bosses and their co-workers. Together with Professor Tom Redman (also at Durham) he has conducted some research on the impact of employer branding on key employees’ attitudes and behaviours, including commitment, engagement and intention to quit.

His other research interests include the impact of HRM on organisational performance.

Paul Smith, Head of HR, LV=

 Paul Smith

Paul Smith Joined LV= in 2009 which was just setting out its journey of transformation. As an organisation of approximately 1900 people the company was loss making and lacking in strategic direction. Under the stewardship of Mike Rogers as CEO
the company has grown and transformed into an organisation of almost 6000 employees with 22 locations across the UK. This success has been confirmed in this year’s coveted achievement of Insurer of the Year Award. As Head of HR Paul is very proud to have been a part of this success which has seen LV= winning a number of awards for it’s Employer Branding and Employee proposition, Recruitment, Best Places to Work and being included in Tower Watson’s list of 10 High Potential Employer Benchmarks in it’s employee Engagement Survey database. The biggest challenges LV= faces is the next stage of transition form a rapid growth culture to one of sustainability and the significant Leadership challenges this presents.

Nimai Swaroop, Global Head of Employer Branding Marketing, RBS

Nimai Swaroop

Always keen on Marketing from an early age, with a strong passion for building Brands, Nimai Swaroop started off his career in the automotive design sector developing Marketing Strategies for new market entry across Europe and Asia Pacific before completing his MBA at Cardiff University where he further focused on Global Marketing. Nimai then moved to Centrica Plc, working for British Gas in various product marketing, strategy and portfolio roles and, subsequently the Telecomms division, heading their Product portfolio.

A change in career was around the corner in 2004 when Nimai joined Royal Dutch Shell, taking on responsibility to build their Employer Branding and Marketing capability for the Group to directly source candidates for Shell globally. Although the context and environment was different, the principles and approach to marketing remain similar to any business says Nimai. In July 2010, Nimai moved to RBS as their Global Head of Employer Branding and Marketing where his focus remains to build and strengthen the RBS Employer Brand, strengthen their marketing capability and shape the Direct Sourcing Strategy for the group.

In addition, as the Group Head of Diversity and Inclusion, his remit includes initiatives surrounding gender, disability and driving the organisation towards a working environment that is inclusive for all.

Carol Hondonga, Principal Advisor Talent Management, Rio Tinto

 Carol Hondonga

Carol Hondonga is Principal Adviser Talent Acquisition in the Talent and Learning Global Practice, based in London. In this role, Carol has accountability for the design of global talent attraction and acquisition strategies, systems and processes. She joined Rio Tinto in 2007 as HR Manager Africa for Technical Functions and then progressed to Recruitment and Talent Manager Africa she was instrumental in establishing the talent acquisition function. Both positions were based in Johannesburg, South Africa,. Prior to joining Rio Tinto Carol held various leadership positions within Organisation Learning and Development for international financial institutions operating in Africa. Carol holds a Bachelor of Science Honours Degree in Economics, Masters in Business Leadership and other professional qualifications.

Jo Taylor, Head of Resourcing & Talent Management, TalkTalk

Jo Taylor

Jo is an experienced & innovative Leader and Manager in the creative & technology sector.

 She believes that talent drives businesses, that by throwing away conventional scripts we can create environments that deliver behavioral innovation for business, the UK and the wider world. She wants to create legacies for businesses that deliver commercial, culturally and behavioral change.

Jo is Head of Resourcing and Talent Management for TalkTalk Group. She is responsible for driving an ambitious, innovative talent strategy Her ambition is to empower people to take responsibility for their learning to make TalkTalk a brighter place to work for everyone. Fulfilling theirs and others dreams and ambitions.

 She is currently creating a distinct employer brand proposition which plans for future business growth Driving a culture of innovation & risk which allows TalkTalk to be more opportunistic about where, how they develop their talent.

Prior to TalkTalk she was Head of Learning & 4Talent at Channel 4 where she was responsible for building an internal and external talent brand for the organization.

She started her career at the BBC where she worked for the Documentaries and Contemporary Factual Department across arrange of roles from Production Manger to Managing Editor.

Emily Scammell, Employee Engagement & Insight Manager, Virgin Media

Emily Scammell

Emily has over 7 years experience within Internal Communications, specifically within the areas of technology, HR and change. Delivering communications strategy to support a diverse, disparate and ever changing workforce of around 12,000 people at Virgin Media. In 2010 Emily moved to specialise in employee insight and engagement, developing Virgin Media’s award winning employee recognition system ‘Shout’, amongst other successful employee engagement programmes, as well as Virgin Media’s annual engagement survey. Passionate about social media and internal skill sharing, Emily is currently helping to develop an internal social collaboration tool. She has a degree in psychology and an ongoing interest in the subject.



Information for potential sponsors

If your organisation would be interested in promoting itself through the wide variety of exhibitions, sponsorship and marketing opportunities available at this event, please visit our sponsorship mini-site here or email or call Sales at or 020 7231 5100.

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CCT Venues – Canary Wharf, London
Isis Building – Thames Quay
193 Marsh Wall
E14 9SG London



Bring a colleague for half price

Book for a colleague to attend this event, or any other event, at the same time and the second delegate only pays half price.

Early bird discounts

Early BIrd DiscountBook for this event by:

  • 31st December 2012 and SAVE 50%
  • 10th January 2013 and SAVE 20%
  • 20th January 2013 and SAVE 15%
  • 6th February 2013 and SAVE 10%

To obtain your discount, enter the code HR155EB in the shopping cart when requested or mention the offer when booking by telephone.

NB. Early Bird offers do not apply to the Supplier Rate.

Discounts codes and vouchers

If you have received a special offer discount code or voucher, please book online as normal. When you reach the shopping cart you will be asked to imput your voucher code and your price will then be adjusted to match the offer you have received.

Gold Club member discounts

Members of our elite Gold Club benefit from 25% discounts on all events plus invitations to attend at least four events completely free of charge every year.

With over 30 events covering HR strategy, diversity, health & safety, pay & benefits, recruitment, training, employment law and more each year, your organisation could save £000’s on training.

Join the Gold Club here.

Special Offers – Notes & Conditions

  • Delegates will be charged for the price agreed at the time of booking. We cannot exchange offers or discounts for alternative offers at a later date.
  • Only one offer may be applied to a booking at any given time.
  • All offers and discounts are cancelled if payment does not reach us by the due date as stated on the invoice.
  • When booking for multiple events, the ‘Bring a colleague for half price’ offer applies to the cheapest event(s).

How to Book

Book online here
or call the booking hotline: 020 7231 5100


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Presentations and other documentation relating to the event is supplied free to delegates. Non-attendees: £145.00 – please email us using the form here to order.

Special Offers
Only one special offer applies at any time. All discounts lapse if invoices are not paid by their due date, at which point the full registration fee will be payable.

Cancellations, Terms and Conditions

  • Cancellations can be made up to one month before the event. Cancellations must be confirmed in writing and will be subject to a cancellation charge of £100 + VAT.
  • Cancellations at less than one month from the event date are be subject to full payment.
  • Substitutions may be made at any date and are subject to a £100 + VAT administration fee.
  • Non-payment or non-attendance does not constitute a cancellation.
  • If you want to change to another course date, or different event, we will do our best to accommodate your request, but we reserve the right to refuse changes. Any changes are subject to a £100 + VAT administration fee.

Please see our full terms and conditions here .

How to pay

Payment can be made by credit card when you book, or you can specify cheque, bank transfer or invoice etc. once you complete the registration form.

For cheque and BACS payments, our account details are included on your invoice, which is emailed to you with confirmation of your booking.

Credit card details can be take by telephone, please call our account department on 020 8150 9055.


Please use the following social media groups to network with attendees of the employer branding conference.

Employer Branding Summit Discussion Group
This linkedIn group is for those with an interest employer branding to discuss the latest challenges, ask questions and to continue networking with fellow delegates after the conference.

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