This course examines how each interaction between brand and audience is a test of the brands strength. Learn through exercises and examples, how to communicate the brand idea at every touchpoint. Consider how each touchpoint is a realization of the brand. The course includes: culture, values, senses, environment and social events.
- Download the event profile pdf
- Find open course training dates for this event
- Enquire about hosting this event in house at your organisation
This course examines how each interaction between brand and audience is a test of the brands strength. Learn through exercises and examples, how to communicate the brand idea at every touchpoint. Consider how each touchpoint is a realization of the brand. The course includes: culture, values, senses, environment and social events.
