Are you getting the basics of analytics right?

Are you getting the basics of analytics right?

Monitoring website analytics is an important part of evolving your site and enhancing your marketing strategy. Unfortunately, many of us aren’t monitoring enough and look at the wrong things. I think if we are honest most of us are floundering around when it comes to...
Marketing is changing. Are you?

Marketing is changing. Are you?

Whatever type of business you work in, marketing is an essential component. But marketing is changing and we need to update our thinking. Marketing has changed because of digital. Unfortunately, often our thinking has not adapted. I still see web design business...