Author Archive: Paul Boag

Paul Boag is a user experience consultant, author and speaker. He helps not-for-profits such as the European Commission, UCAS and Doctors Without Borders adapt to the digital world. He refocuses them on user experience and engaging with a new digitally savvy audience. All the while pursuing his not-so-hidden agenda...

Discover the power of storytelling from a wartime veteran

Paul Boag 13 May 2016 0 Comments

Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does.

Marketing Blogs

data, Digital, Marketing, stories, storytelling

Are you getting the basics of analytics right?

Paul Boag 6 May 2016 0 Comments

Monitoring website analytics is important for evolving your site and enhancing your marketing strategy. Are you monitoring enough of the right data?

Marketing Blogs

analytics, content marketing, data, Digital, Engagement, Marketing, ROI, social

Marketing is changing. Are you?

Paul Boag 15 April 2016 0 Comments

Whatever type of business you work in, marketing is an essential component. But marketing is changing…

Marketing Blogs

blogs, content marketing, Digital, Engagement, Marketing, Social Media