Discover the power of storytelling from a wartime veteran
Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does.
Author Archive: Paul Boag
Paul Boag is a user experience consultant, author and speaker. He helps not-for-profits such as the European Commission, UCAS and Doctors Without Borders adapt to the digital world. He refocuses them on user experience and engaging with a new digitally savvy audience. All the while pursuing his not-so-hidden agenda...
Are you getting the basics of analytics right?
Monitoring website analytics is important for evolving your site and enhancing your marketing strategy. Are you monitoring enough of the right data?
Marketing is changing. Are you?
Whatever type of business you work in, marketing is an essential component. But marketing is changing…