Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does. Not long ago Headscape launched the website of the Royal Hospital Chelsea (RHC). The RHC is better known as the home of the Chelsea Pensioners,...
Monitoring website analytics is an important part of evolving your site and enhancing your marketing strategy. Unfortunately, many of us aren’t monitoring enough and look at the wrong things. I think if we are honest most of us are floundering around when it comes to...
Whatever type of business you work in, marketing is an essential component. But marketing is changing and we need to update our thinking. Marketing has changed because of digital. Unfortunately, often our thinking has not adapted. I still see web design business...
