Author Archive: Neil Parkinson

Neil received his degree from Leeds Metropolitan University in 1994. After gaining experience across a number of roles he embarked on a career in recruitment/HR analysis. After successfully implementing a culture of data led decision making across two recruitment advertising agencies he moved to BSkyB to set up a new reporting function. Neil set up his own consultancy in 2012 to help clients bring their data to life. He has worked on developing strategic KPIs, designing dashboards and enhancing in-house analysis capability. At Diageo he facilitates organisation effectiveness through the interpretation and presentation of HR data. He shares his analysis thoughts via his blog, attends the gym and travels regularly around the world.