Andrew is amongst the leading practitioners in branded content and has over twenty-five years experience working in marketing communications. He is Global CEO of the BCMA (Branded Content Marketing Association), the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. He has been instrumental in developing the content monitor evaluation system which is set to become the industry standard. He has been spearheading the development of BCMA chapters across the globe.
Andrew is a co-author of the academic study, "Defining Branded Content For The Digital Age" and eBook series, BOBCM (Best of Branded Content Marketing) which has been successfully launched on iTunes and other digital platforms. He lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many industry awards judging panels. He is also a member of the Brand Entertainment Cristal Academy.
He is also Chief Content Officer (CCO) at Global Living Brands (GLB), an integrated branded content marketing agency.