Employer branding is increasingly recognised as a key component in the efforts of UK employers to engage, motivate and retain their employees. An effective employer brand can even support and further the reputation of a corporate brand and improve overall productivity. During the Recession you need to take advantage of the benefits a strong employer brand can create.
Symposium Events’ Employer Branding Summit 2009 will help you to demonstrate the case for investment in employer branding, and will give you the tools to develop strategies that will set you apart from your competitors, while aligning your corporate and employer brand values. Featuring best practice presentations from John Lewis Partnership, Iceland and Coca-Cola Europe, the Employer Branding Summit 2009 is an essential networking and training event for today’s HR and communications professionals.
You can purchase the conference documentation as provided to delegates, including the presentation slides (as a PDF).
You can purchase the conference documentation as provided to delegates, including the presentation slides (as a PDF), clicking the ‘Add to cart’ button above.
The “Employer Branding Summit 2009″ conference documentation includes the following sessions:
Introduction and Opening by Conference Chair
Dr Graham Dietz Lecturer in HR Management
Responding to a Changing Workforce
Paul Backhouse Head of Employment Strategy
Retaining Brand Values through the Recession
Professor Graeme Martin, Director, Centre for Reputation Management through People
Thinking Globally, Acting Locally
Samantha Rich, Head of Group Resourcing
Living not Laminating the Values
Tony Williams, Group Director of Organisational Development
Internal Branding: Connecting your Colleagues with your Brand
Tom Crawford, Head of Internal communications and Engagement
The Coca-Cola Company: Branding across Europe
Stephen Mulvenna, Talent Manager – Europe
Global EVP Creation and Implementation
Saskia Dyke, Global EVP Brand Manager
Incorporating the Employer Brand into the HR Strategy
Susan Yell, HR Director
Public Sector Branding – Creating FCO Brand
Suki Bhandari, Brand Project Manager