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The Future of Content Marketing Summit 2016

Thursday, 21 April 2016 @ 9:00 am - 4:30 pm

£349 - £399
Content Marketing

Kensington Close Hotel, London

This event is now complete

Content MarketingExpert advice from the leading content marketing professionals

The Future of Marketing Summit will inspire you to make smart strategic decisions and will give you the necessary tools to harness your content for customer engagement. You will learn from renowned experts who will share the key to a successful content-driven marketing strategy that will improve ROI. The speaker panel will take you on an inspiring journey across content marketing strategy and will discuss topics such as implementation, innovative means of content generation, new technologies and digital, the latest trends in content distribution, and effective tools of measurement.

Why you should attend this event:

  • Develop successful content-driven strategies that will allow you to engage with your customers
  • Discover the latest trends and make better content marketing decisions
  • Gain skills and knowledge from a range of professionals working in content marketing
  • Identify the data management tools that will suit to your marketing goals
  • Implement digital, mobile and video solutions for an integrated model of communication
  • Find your direction in the world of rapidly changing technology
  • Measure the success and ROI of your content marketing strategy

This event is for you if you are a:

  • Marketing Director
  • Head of Marketing Department
  • Marketing Specialist
  • Chief Marketing Officer
  • Content Marketing Manager
  • Senior Marketing Manager
  • Digital Content Specialist
  • Marketing Manager

 Media Partner

BCMA_Logo_150
The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry.

 


Information for potential sponsors

If your organisation would be interested in promoting itself through the wide variety of exhibitions, sponsorship and marketing opportunities available at this event, please visit our sponsorship mini-site or contact our sales team at [email protected] or 020 7231 5100.

Conference Attendee Questions

Will I get the event presentations?

PLEASE READ – IMPORTANT INFORMATION ABOUT THE EVENT PRESENTATIONS

Download detailed instructions here.

For environmental reasons, we do not print conference presentations.  They become available as a download in your account on this site, shortly before the event.

When your order is completed online, an account it automatically created for you.

Please remember the account login and password you created during the event registration process.  You will need this to access the presentations.

The event presentations are added to this account shortly before the seminar and can then be downloaded. We will notify you when they are available.

 


IF YOU BOOK FOR A COLLEAGUE PLEASE TELL THEM THIS

In order for people to get the presentations they have to download them from an account on this website. 

If you made the booking, you can download them for your colleague as you already have an account – or they can create their own account.

To create an account, the attendee will need to purchase the documentation directly from the site.  Don’t worry – we will email them a “Coupon Code” to input which makes the purchase free of charge. 

Normally we email all attendees to notify them when the documentation is available online about one week before the event.  We include account set up instructions and the Coupon Code with that email. 

 


IF YOU LOSE YOUR PASSWORD OR LOGIN DETAILS

You can find the LOST PASSWORD screen under “MY ACCOUNT” on the top menu of our site or by clicking HERE.

 

What food and refreshments are provided?

Generally coffee and light refreshments are available on arrival and at tea and coffee breaks throughout the day.  The times of these are made clear in the event programme.

Lunch is served on full day events.  We arrange a buffet with a selection of options to accommodate different dietary requirements, but if you have specific needs please feel free add this on the ‘additional information’ section of the online booking for or to email us.  Contact us here.

I have a discount code – how do I claim it?

If you have been sent a discount or special offer ‘coupon code’ this can be entered in the shopping cart while booking and your discount will be applied to your purchase.

I have a ‘ticket’ email but it does not say the right delegate names?

Don’t worry.  You don’t need the ‘ticket’, it’s just produced by the booking software to confirm the order.  

If you added delegate details on the booking form when you completed your order or told us by phone or email the names of the attendees, these people will be registered and do not need to bring the ‘ticket’.

 

I am a supplier or consultant, can I attend?

Sorry, but suppliers may not attend as delegates.

We do allow a strictly limited number of suppliers to exhibit.  Further exhibitor information can be found here or by calling our sales team on 020 7231 5100.

How do I pay? Can I have an invoice? Can I pay with a credit card?

Payment can be made by credit card when you book, or you can specify cheque, bank transfer or invoice etc. once you complete the registration form.

An invoice or receipt is automatically sent once booking is completed online.

For cheque and BACS payments, our account details can be downloaded here.

Credit card details can be taken by telephone, please call our account department on +44 (0)20 7231 5100. We do not store any credit card details used for payment.

Online credit card payments are transacted via Paypal – you do not need a Paypal account to use this facility.

How do I book an event?

You can book online
Simply scroll down the page to the “Tickets” section. Select the number of places you wish to book and then click “Add to Cart”. You will then be taken to the shopping cart where you can confirm your purchase details, enter any discount or special offer coupon codes you may have, and arrange payment.

You can book by telephone
Simply call us on 020 7231 5100.

Event Date Changes

Changes are sometimes needed due to circumstances beyond our control such as trainers being ill, poor weather and so on.  In the very rare circumstances that we need to change the date for an event we will automatically offer you a place on the next available event date.  If this is not suitable for you we will refund your booking fee.

We cannot accept liability for travel and accommodation costs and strongly advise you not to book cheap ‘non-refundable / no change’ tickets and to check your insurance covers travel and accommodation in these circumstances.

Can you recommend a hotel near the venue?

Yes! Some of our events are actually held at hotels, but not all of them, so we have put together a page to help you find a suitable hotel near all of our main venues.

Can I cancel my booking or transfer to another event?

Please see our full terms and conditions here .

  • Cancellations can be made up to one month before the event. Cancellations must be confirmed in writing and will be subject to a cancellation charge of £100 + VAT.
  • Cancellations at less than one month from the event date are be subject to full payment.
  • Substitutions may be made at any date and are subject to a £100 + VAT administration fee.
  • Non-payment or non-attendance does not constitute a cancellation.
  • If you want to change to another course date, or different event, we will do our best to accommodate your request, but we reserve the right to refuse changes. Any changes are subject to a £100 + VAT administration fee.

"Harness content to engage your audience - from strategy to measurement."

Programme

The programme gives you all necessary tools to tackle the major content marketing challenges including:
STRATEGY  ⊗   |   ENGAGEMENT ⊗  |   MEASUREMENT ⊗  |   MULTI-CHANNEL   ⊗  | SOCIAL   ⊗  DATA  ⊗  | DIGITAL  ⊗

09:00 Coffee and registration
09:30 Chair’s opening remarks

Andrew Canter, Global CEO, Branded Content Marketing Association

09:45 Planning your future content marketing strategy     

  • How do you develop a content marketing campaign that will deliver measurable results?
  • What works well with content marketing, and what should you avoid?
  • How do you develop a content marketing strategy that will engage key contacts across a complex organisation?

Adrian Hardy, Head of Marketing, BT Global Services

10:10 Enhancing content generation  ⊗   

  • User-generated content is the future of content marketing
  • Learn how to put your audience insight at the heart of your content strategy
  • Learn how to harness brand advocates inside and outside the company to drive new content
  • Discover innovative tools of generating highly-valuable content
  • Integrate your content across different kinds of communications channels

Andrew Grill, Global Managing Partner, IBM Social Consulting

10:35 Questions and discussion with speakers
10:45 Panel discussion: Integrating different sets of skills in content marketing development  ⊗  ⊗  ⊗  ⊗  ⊗  ⊗  

  • The most difficult challenges of professionals dealing with content marketing
  • Learn how to implement more holistic vision of your content marketing

James Turner, Head of Communications, Greenpeace International
Paul Morris, Head of Digital & Social Media, The Co-operative
Matt Cory, Managing Director, Spark at Telegraph Media Group

11:20 Refreshments and networking
11:40 Driving influencer marketing via Social SEO  ⊗  ⊗ 

  • Co-op content for G.O.O.D framework explained
  • Co-op's Social SEO temple applied to the real world
  • Building relationships and establishing T.R.U.S.T with key influencers

Paul Morris, Head of Digital & Social Media, The Co-operative

12:05 Putting storytelling in the heart of your brand  ⊗  ⊗ 

  • Is there no future for brands without stories to tell?
  • Identifying values and strengths of your brand
  • Choosing the right plot for a content marketing strategy
  • Overcoming a challenge of developing a brand story across various channels of communication
  • Learning about storytelling from experience of broadcasters and media companies

Jane Clancey, Head of Global Brand, Amnesty International

12:30 Questions and discussion with speakers
12:40 Lunch and networking
13:30 Knowledge share networking
Round table discussions with your peers to share solutions to your key content marketing challenges
14:05 Designing and Executing a Multi-channel Content Strategy  ⊗  ⊗ 

  • The role of digital content in TTL Campaigns - tying together all channels to deliver campaign objectives
  • What’s important - native, video, TVC, music, #s, talent and consumer PR alignment
  • Live examples across Summer, Halloween, Christmas and Easter campaigns

Chris Chalmers, Senior Director: Digital, CRM, Content and Social, Asda

14:30 Matching your content to your customers  ⊗  ⊗  

  • How to test content hypotheses
  • Using data to achieve hyper-relevance with your existing customers to retain them and grow their relationship with your brand
  • How to turn insights into action
  • How to align objectives for optimal results

Laura Scarlett, Interim Data Director, TimeOut Group

15:05 Refreshments and networking
15:25 Using social media to drive fame for the brand  ⊗  ⊗ 

  • Creating different & unexpected social experiences
  • Going from local to nationwide conversation
  • The role of media partners and celebrities in driving fame

Raluca Efford, Head of Digital & Social Engagement, Direct Line Group

15:50 Measure the success of a content campaign  ⊗  ⊗  ⊗  

  • Measure the effects and ROI of content strategy
  • Evaluate content marketing campaign
  • Measure the value of particular channels of communication
  • Find out what content is most valuable to your strategy

Alistair Welham, Head of Marketing, AXA Wealth

16:15 Questions and discussion with speakers
16:30 Chair’s closing remarks and end of conference
Andrew Canter, Global CEO, Branded Content Marketing Association

Expert speakers at this event:

Andrew Canter

Andrew Canter, Global CEO, BCMA (Branded Content Marketing Association)

Andrew is amongst the leading practitioners in branded content and has over 25 years experience working in marketing communications. He is Global CEO of the BCMA (Branded Content Marketing Association), the global industry body for branded content practitioners.

Andrew is co-author of the academic study, "Defining Branded Content For The Digital Age" and eBook series, BOBCM (Best of Branded Content Marketing) which has been successfully launched on iTunes and other digital platforms. He lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many industry award judging panels. He is also a member of the Brand Entertainment Cristal Academy and is Chief Content Officer (CCO) at Global Living Brands (GLB), an integrated branded content marketing agency.

BCMA
 
Adrian Hardy

Adrian Hardy, Head of Marketing, BT Global Services

Though my degree was in Computer Science, my career quickly moved me to Marketing, where I have spent the last 20 years. I really enjoy the complexity of the challenges of marketing within blue-chip companies, the endless variety and working at the leading edge of marketing transformation.

My computing background has always driven my love of data, statistics and process: I have taken this forward into my marketing career, where I have been responsible for developing new ways of getting better results from marketing campaigns. Over the last 10 years, I have developed a number of methodologies and systems around customer engagement, relationship nurturing and pipeline forecasting, which have provided a solid foundation on which to develop marketing automation.

BT
 
Paul Morris _ 150

Paul Morris, Head of Digital and Social Media, The Co-operative Group

Having worked in Digital for 14 years Paul has called The Co-operative Group home for the last 3+ years. Paul's role sees him heading up Digital and Social Media to develop strategy, plan activity, execute and optimise activity for The Co-operative Group & aid The Co-operative's business units & functions. Before The Co-op Paul has experience of working both client and agency side with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Cash Generator and Park Resorts.

The Co-operative
 
Jane Clancey

Jane Clancey, Head of Global Brand, Amnesty International

Jane began her career in FMCG marketing with companies including Manor Bakeries and Asda. She spent 11 years working for the BBC in a variety of brand, content and insight roles before joining Amnesty International last year. As Head of Global Brand and also through a recent secondment as Director of Global Content she is responsible for facilitating best practice with local country teams and leading the creation of content materials that will deliver on the brand promise of inspiring people to take injustice personally, linking them up to campaigns they want to get involved in.

Amnesty International
 
Raluca Efford

Raluca Efford, Head of Digital & Social Engagement, Direct Line Group

Raluca leads the digital and social strategy for Direct Line Group’s portfolio of brands and is responsible for driving trading performance, editorial content and digital innovation. Her mission has been to embed a digital first culture within marketing and to drive the imperative for social within the business. Raluca has developed new ways of working, capability programmes and operating structures to support this.

Prior to joining Direct Line Group in 2012, Raluca worked in media agencies and was responsible for developing digital comms strategies and leading big agency initiatives such as programmatic adoption and paid social advertising.

Direct Line Group
 
James Turner

James Turner, Head of Communications, Greenpeace International

James Turner is the head of communications for the Arctic campaign at Greenpeace International. After working in political journalism for six years, he made the shift to Greenpeace and hasn’t looked back. James oversees Greenpeace’s flagship “Save the Arctic” campaign, attracting over seven million new supporters in three years. He has pioneered the use of creative communications to unsettle large corporate relationships, most notably in breaking a 50-year partnership between Shell and the toy company LEGO.

He’s also trekked to the North Pole with a group of youth ambassadors to plant a flag for the future at the top of the world. His passion is in finding ways for people in advertising, filmmaking and design to plug into issues like climate change or consumerism. He believes that we must find new ways to talk about these big issues that feel relevant to people outside the ‘Guardian bubble’ and start to make sense to younger people, especially.

Greenpeace
 
Alistair Welham

Alistair Welham, Head of Marketing, AXA Wealth

Alistair leads marketing for AXA Wealth in its ambition to become the UK’s preferred Retirement Specialist in the wealth management sector. His career began with Bristol & West Building Society, seeing him rise to become Hamptons International Marketing Director, and bringing about the re-invigoration of this historic brand. Moving sectors he led the nationwide expansion of CarLand car supermarket chain and launch of Mercedes-Benz Direct, before returning to financial services bringing Derbyshire, Cheshire and Dunfermline Building Societies together with Nationwide Building Society, and launching Virgin Money following its acquisition of Northern Rock.

AXA Wealth
 
Andrew Grill

Andrew Grill, Global Managing Partner, IBM Social Consulting

Based in London, Andrew is an internationally renowned thought leader in the fields of social business, digital transformation and social media networks. Currently, Andrew is the Global Managing Partner and leads the IBM Social Consulting practice, advising key IBM clients around the world on their digital strategy.

Previously, Andrew was CEO of leading social influence platform Kred, and presents at international conferences on a regular basis, while maintaining a well-read blog at LondonCalling.co about digital transformation and social business trends. In Andrew's address you will hear how IBM is harnessing their 400,000 voices to develop and distribute content relevant to its global audience, with specific examples of how User-generated content is the future of content marketing, and how you can harness brand advocates inside and outside the company to drive new content.

IBM
 
Chris Chalmers 150

Chris Chalmers, Senior Director: Digital, CRM, Content and Social, ASDA

I started my marketing career in automotive, working 6 years for various manufacturers including Ford and Peugeot, moving to retail and joining Tesco in 2007, this was my first significant experience in eCommerce and the emerging digital marketing. In 2009 I left the south to join a low cost airline and package hols operator in Leeds, Jet2.com leading all elements of digital and direct communications with a significant focus on search marketing, data and CRM strategies and content, albeit predominantly offline (on board and loyalty magazines). I re-joined the grocer sector in 2012, working as the head of Digital and leading all eCommerce marketing for ASDA and George. More recently, my remit has extended to lead all digital and direct marketing for all ASDA and George digital and physical business units, including championing and leading all digital content creation and production.

Asda
 
Matt Cory

Matt Cory, Managing Director of Spark, Telegraph Media Group

Matt runs Spark, the digitally-led sponsored content team of 100 plus, for The Telegraph. Spark launched in Feb 2015, as a digital-led branded content business, with the strapline ‘data, insight, ideas’. Previously Matt headed up all client relationships for Coast, a multi-award winning content agency. He was looking after client relationships as broad as Exon and J&J, Canon and Toyota, on distribution platforms from Facebook to Sky to National Geographic. Matt was also Global Account Director at Starcom - he ran the Johnnie Walker and Lego accounts globally. He was overseeing content production and distribution in over 110 markets globally.

Telegraph Media Group
 
Laura Scarlett

Laura Scarlett, Interim Data Director, TimeOut Group

Laura has spent the last 25 years in the ever-changing world of data-driven marketing, working first agency-side at Wunderman and dunnhumby, then at a variety of top brands including BA, John Lewis Partnership and The National Trust.

In the last few years she has been responsible for the implementation of analytics & marketing tools like Tableau and Adobe Campaign and various types of customer database. Laura’s wealth of experience attracts transformation roles and there’s nothing she enjoys better than a good change programme! She believes that now it is technically possible to treat customers as individuals, then it is marketers duty to do so, and they won’t regret it – simply because relevance always works.

 Time Out Group
 

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* Please note these prices are for inhouse HR practitioners. Suppliers who are interested in attending should contact Tony Okbani on 020 7231 5100 for more information.

Details

Date:
Thursday, 21 April 2016
Time:
9:00 am - 4:30 pm
Cost:
£349 - £399
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Website:
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