Purpose and Values: Positively transform your organisation’s culture with meaning
2 November @ 9:30 am - 4:00 pm£399.00
A higher sense of purpose and clearly defined values can positively transform your organisations culture and provide meaning to all stakeholders.
The clearer you are at defining who you are and what your organisation stands for, the more fulfilled your colleagues are likely to be and the stronger your brand will grow in stature and trust. It’s now common knowledge that Millennials want to work for organisations that align with their values but a strong sense of purpose combined with an ethical code inspires all generations of staff, suppliers and customers. When employees identify with an organisations purpose and share its core values they are more likely to feel empowered, engaged and entrusted. A shared sense of purpose and set of values can shape a behavioural framework that enables an organisation to realise its brands vision. If you do not clarify and communicate your purpose and values, your culture may suffer and jeopardise its prospects of success.
This is an interactive and inspiring course to help shape your organisations persona by identifying a higher purpose and establishing the values that will relate to each employee at every stage of their relationship with the organisation.
Who's it for?
- HR or recruitment professional
- Business owner or entrepreneur
- Director, senior executive
- Marketing professional concerned with in employee performance
Eight key things you will learn on this course:
|09:30||Coffee and registration|
|10:00||Session 1: Define
|11:15||Session 2: Create
|12:30||Lunch and Discussion|
|13:15||Session 3: Align
|14:45||Session 4: Transform
|15:45||Conclusions and Action Planning|
Trainer: Paul Hitchens
Paul Hitchens is a highly experienced marketing and brand consultant and the co-author of Create the Perfect Brand (2010) and Successful Brand Management (2014), ‘teach yourself’ guidebooks to branding. He has extensive experience in branding, including manufacturing and service brands, and has created and implemented brand strategies for new business ventures, start-ups and established organisations. After a successful agency career that included an award-winning recruitment campaign at the PA Consulting Group and Automotive Branding at Wolf-Olins, he became a founding partner of the brand consultancy Verve Interactive Ltd.
Paul is a member and course director with the Chartered Institute of Marketing (CIM) and has lectured at the Henley Business School, presenting the brand module for the MSc in strategic marketing leadership. He has contributed articles on branding to business journals including Management Today and Start Your Business magazine and has been interviewed on both television and radio regarding corporate branding.
As well as consulting, Paul currently delivers Symposium training workshops on employer branding and brand experience for HR professionals.
Book here – secure your tickets today!
- Enter the number of tickets* you need below.
- Complete the delegate detail fields that appear.
- Click 'Add to Cart' and in the new screen add discount coupon codes if you have any.
- Go to the checkout to pay or arrange for an invoice.
One person is attending Purpose and Values: Positively transform your organisation’s culture with meaning