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Data-driven Marketing Forum 2016
Thursday, 9 June 2016 @ 9:30 am - 4:30 pm£349.00 - £399.00
CCT Venues Plus-Bank Street, London
This event is now complete
Learn to understand and use marcomms data effectively
Developing a personalised and engaging marketing communications strategy requires different tools and solutions. One of the most important issues for marketers today, although still not fully recognised, is data. In the world of the ‘Internet of Things’ where reality becomes a tangled web, distinguishing useful and valuable data is a considerable challenge for marcom professionals.
Separating valuable data from useless noise is only the beginning of developing an engaging strategy. The Data-driven Marketing Forum 2016 will give you an exceptional opportunity to discover the plentiful possibilities of using data in marketing communications. During this event you will have the opportunity to learn from the leading UK and global marcom specialists who are well versed in putting data at the heart of their award-winning communications campaigns.
Why you should attend this event:
- Understand how to generate and collect valuable data
- Realise the potential of big data and assess your data analytics skills
- Develop a data-driven communication strategy
- Determine how to harness a content marketing strategy by making use of data
- Learn how to navigate a data-driven strategy in the digital and mobile environment
- Discover how to make the best use of wearables and the ‘Internet of Things’
- Evaluate data and its effects on your marketing communications strategy
This event is for you if you are a:
- Chief Marketing Officer
- Marketing Director
- Head of Marketing Department
- In-house Marketing Specialist
- Head of Brand
- Customer Data Director
- Head of Customer Analytics
- Head of Data Strategy
- Communications Experts
- Senior Marketing Manager
Vertical Leap has been leading the way in search marketing for over 15 years, pioneering innovative techniques that help our customers achieve maximum online visibility. We have developed our own diagnostic analytics software, Apollo Insights, which provides our search experts with thorough intelligence about your website. This means we can produce highly-effective strategies that make more efficient use of your budget and get faster results. We are a RAR Top 100 agency.
Information for potential sponsors
If your organisation would be interested in promoting itself through the wide variety of exhibitions, sponsorship and marketing opportunities available at this event, please visit our sponsorship mini-site or contact our sales team at [email protected] or 020 7231 5100.
Conference Attendee Questions
PLEASE READ – IMPORTANT INFORMATION ABOUT THE EVENT PRESENTATIONS
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Generally coffee and light refreshments are available on arrival and at tea and coffee breaks throughout the day. The times of these are made clear in the event programme.
Lunch is served on full day events. We arrange a buffet with a selection of options to accommodate different dietary requirements, but if you have specific needs please feel free add this on the ‘additional information’ section of the online booking for or to email us. Contact us here.
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Sorry, but suppliers may not attend as delegates.
We do allow a strictly limited number of suppliers to exhibit. Further exhibitor information can be found here or by calling our sales team on 020 7231 5100.
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Simply scroll down the page to the “Tickets” section. Select the number of places you wish to book and then click “Add to Cart”. You will then be taken to the shopping cart where you can confirm your purchase details, enter any discount or special offer coupon codes you may have, and arrange payment.
You can book by telephone
Simply call us on 020 7231 5100.
Changes are sometimes needed due to circumstances beyond our control such as trainers being ill, poor weather and so on. In the very rare circumstances that we need to change the date for an event we will automatically offer you a place on the next available event date. If this is not suitable for you we will refund your booking fee.
We cannot accept liability for travel and accommodation costs and strongly advise you not to book cheap ‘non-refundable / no change’ tickets and to check your insurance covers travel and accommodation in these circumstances.
Yes! Some of our events are actually held at hotels, but not all of them, so we have put together a page to help you find a suitable hotel near all of our main venues.
Please see our full terms and conditions here .
- Cancellations can be made up to one month before the event. Cancellations must be confirmed in writing and will be subject to a cancellation charge of £100 + VAT.
- Cancellations at less than one month from the event date are be subject to full payment.
- Substitutions may be made at any date and are subject to a £100 + VAT administration fee.
- Non-payment or non-attendance does not constitute a cancellation.
- If you want to change to another course date, or different event, we will do our best to accommodate your request, but we reserve the right to refuse changes. Any changes are subject to a £100 + VAT administration fee.
"Discover the power of data in marketing communication and unleash your business potential."
The programme gives you all necessary tools to tackle the major content marketing challenges including:
STRATEGY ⊗ | INSIGHT ⊗ | CONTENT ⊗ | SOCIAL ⊗ | ANALYSIS ⊗ | LEGAL ISSUES ⊗ | MEASUREMENT ⊗
|09:00||Coffee and registration|
|09:30||Chair’s opening remarks Chris Combemale, Group CEO, Direct Marketing Association|
|09:45||Data is not difficult: Aligning everyone in the organization around data ⊗
|10:10||The Art of Data Storytelling
|10:35||Questions and discussion with speakers|
|10:45||Panel discussion: The future is now – overcoming the biggest challenges of data-driven marketing communications⊗ ⊗ ⊗ ⊗ ⊗ ⊗ ⊗
Simon Metcalfe, Head of Customer Analytics & Data Planning, Royal Mail
Andrew Mann, Former Customer Data Director, The Co-operative Group
Jadis Tillery, Group Digital Director, Oakley Capital Limited
|11:15||Refreshments and networking|
|11:35||The power of data in search marketing⊗ ⊗ ⊗
|12:00||Penny Black to NBP - a 500 year Journey
⊗ ⊗ ⊗|
|12:25||Questions and discussion with speakers|
|12:35||Lunch and networking|
|13:20||Knowledge share networking Round table discussions with your peers to share solutions to your key data-driven marketing challenges|
|13:50||Big data: the data protection challenge ⊗
|14:15||Evolve or Die: Creating a Data Driven Culture⊗⊗ This session discusses how, as media outlets need to find additional revenue streams over and above circulation and advertising, they are increasingly examining how to attract and build up reader revenues. This requires media owners to use data and analytics to develop a closer relationship with their readers and better understand their propensity to buy a variety of products and services. Celia Wilson, Head of customer data analysis, Guardian News & Media|
|14:40||Questions and discussion with speakers|
|14:50||Refreshments and networking|
|15:10||Superstar DJs – Building a culture of test and learn⊗ ⊗ ⊗
|15:35||Measuring the success of data-driven marketing strategy ⊗
|16:25||Questions and discussion with speakers|
|16:10||Chair’s closing remarks and end of conference Chris Combemale, Group CEO, Direct Marketing Association|
Expert speakers at this event:
Christopher Combemale, Group CEO, Direct Marketing Association
Chris is the CEO of the DMA Group, comprising the DMA, IDM and TPSL companies. Chris is a dual French/US citizen with over 35 years advertising and 1 to 1 marketing experience in Europe, the USA and Asia/Pacific including senior roles at client, agency and technology companies. From 2000 to 2009, Chris developed Email vision into Europe's leading email service provider (ESP) in his dual roles of Chief Operating Officer and UK Managing Director. Email vision has subsequently been rebranded as Smart focus. Chris launched his career in New York with Young & Rubicam and his 12 years at Y&R included founding the Wunderman office in Singapore in 1992 and managing the Wunderman office in Hong Kong. Chris moved to London in 1994 as European Media Director for Franklin Mint and created his own on-line catalogue company (Living Heritage) in 1998.
Andrew Mann, Customer Data Director, The Co-operative Group
Andrew is an Omni-channel Customer/Marketing Director with a consistent record of breakthrough commercial success within data driven marketing, brand development and loyalty/CRM strategies. A data driven commercial leader who is passionate about innovating and transforming the customer experience & driving customer numbers and L4L growth. Identifies heart of the commercial challenge, making complexity clear, and develops customer led solutions to solve commercial challenges. His broad experience includes Cadbury Schweppes plc, The Coca-Cola Company , Clubcard Director at Tesco plc, Insight & Loyalty Director at Sainsbury’s plc and recently Customer Director/ Customer Data Director at Coop.
Shaun Pitman, Head of Data Strategy, British Gas Business
Shaun joined British Gas Business in 2003 as Head of Data Strategy having spent more than a decade leading data functions across consultancies and advertising agencies in London. He is currently responsible for overall customer data strategy and recently led and completed a 2 year transformation programme delivering joined up capabilities and solutions across data management, customer insights and customer engagement. Outside of British Gas Business, Shaun is a member of the DMA Data Council and is a well seasoned judge for the UK Data Story Telling Awards.
Simon Metcalfe, Head of Customer Analytics & Data Planning, Royal Mail
Simon is a highly respected technical marketing expert with over 15 year’s experience of working with companies to help develop and deliver high-end analytical and database marketing strategies and solutions. Having previously worked as a consultant for both SPSS and SmartFOCUS as well as agency side, in 2006 Simon set up his own consultancy business providing analytical and database marketing services both direct to clients and via 3rd party marketing agencies and bureaux’s, specialising in the retail, financial services, telecommunications, B2B, e-commerce, FMCG and Charity sectors in both the direct and digital marketing functions. He joined Royal Mail initially as a contractor in December 2013 before moving into a permanent position on the Central Marketing management team in December 2014 where he is now responsible for the customer analytics, data planning and campaign management delivery functions.
Carl Wiper, Senior Policy Officer at the ICO, Information Comissioner’s Office
Carl Wiper has worked at the Information Commissioner’s Office since 2010. He is a Senior Policy Officer in the Policy Delivery department. He is currently working on a number of policy issues in relation to data protection and freedom of information, including big data, open data and outsourcing. He worked on the ICO’s discussion paper on Big data and data protection. Before joining the ICO, he was an information manager in local government, and his career has been spent working in information management and research in organisations in the public, private and third sectors.
Manu Kumar, Head of Data Science, Vodafone
Data Science Leader with 15 years of experience in blue chip companies and silicon valley startups. Interests are in applying cutting edge Machine Learning techniques to disparate data sets to find investment and opportunity areas for businesses. Currently Head of Data Science for Vodafone Global Enterprise with responsibilities across 50+ countries globally across the enterprise portfolio.
Tim Johnson, Senior Econometrician, MoneySuperMarket
Tim Johnson is Senior Econometrician at MoneySuperMarket, one of the UK’s largest digital businesses. He works in a team of data scientists, statisticians, insight analysts and customer marketing specialists, putting customers at the heart of MoneySuperMarket’s decisions. Tim joined MoneySuperMarket in 2015 from Ninah Consulting, Zenith Optimedia’s marketing effectiveness consultancy. Tim spent 3 years modelling media mix, testing creative and optimising media plans to improve marketing ROI for O2, RBS, General Mills and Nestlé. Previously, Tim managed advanced analytics projects for Harris Interactive, a full service market research agency. He holds an MSc in Organisational Psychology from Manchester Business School.
Chris Pitt, Head of Marketing, Vertical Leap
Chris is Head of marketing for Vertical Leap. He has worked in sales and marketing roles across many different industries. Before working for Vertical Leap, Chris was the marketing manager for a group of tax, accountancy and payroll companies. It was in this role that he discovered the opportunities that digital and technology offered to marketing.
Jadis Tillery, Group Digital Director, Oakley Capital Limited
Passionate about social media, Jadis combines a strategic vision with leading edge technology to create next generation branded content experiences online. She has 16 years experience in marketing and worked both agency and client side, so understands the challenges both face when creating powerful marketing campaigns. She has been a trusted advisor to celebrities, luxury brands, media outlets, producers and venture capitalists. She has a particular focus on digital transformation within large global organisations to maximise the use of digital data for consumer personalisation. Jadis is a UK Advisory Board member of the Branded Content Marketing Association. She is a regular industry speaker, TV commentator and guest lecturer on Social Media, Content Marketing, Branded Content and Celebrity.
Ali Latif, Digital Analytics Manager, Royal Bank of Scotland
Ali started as a data consultant with BAE Systems then moved client side to work at RBS. During Ali’s time at RBS he has developed and lead the optimisation programme known as Superstar DJs, inspiring change throughout the business he is a Superstar Producer enabling the business to become more data driven. Ali’s educational background is a bachelors in Physics and a masters in Financial Economics.
Celia Wilson, Head of customer data analysis, Guardian News & Media
Celia is a leading customer data specialist, managing the award-winning Guardian customer data management and strategy over the last 18 months. The emphasis is on promoting a customer-focussed culture, encouraging colleagues across departments to build audience needs into their decision-making. This enables the Guardian to continue driving value from readers during a challenging time in the publishing industry. Before joining the Guardian in 2014, she co-founded and managed a small but highly respected analytics agency, and has extensive experience across both traditional and innovative digital organisations, including Royal Mail and Skype.
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