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Brand Strategy and Human Resources – Building the Employer Brand

Monday, 24 November 2014 @ 9:30 am - 4:00 pm

£399.00
Brand Strategy and Human Resources - Building the Employer Brand

 

“It’s not how I expected” – is that what your new recruits say?

When you recruit, you tell them how great working for you will be. Are they disappointed when they arrive? Surprised? Or even shocked? Does that difference lead to poor engagement, low levels of customer service, higher absence, and rapid staff turnover?

If so, you need to take action to improve your employer brand (the perception existing and potential staff have of you as an employer).

Understanding and managing your employer brand is a key tool you can use to rapidly and sustainably improve HR, recruitment and many other operations within your organisation.

Find out why your employer brand matters and how you can improve it, at this expert lead training workshop.

 

 

Book nowSix key things you will learn on this course:

This course will cover the following:-

  • What is your employer brand and why should you care?
  • How a successful employer brand can make recruitment, retention and engagement easier
  • Why a defined set of values underpins the employer brand and why this should matter to you
  • How to communicate your employer brand through your workforce
  • How your employer brand manifests itself through your organisation’s culture – and how this impacts on staff retention and employee engagement
  • ‘Get the team on board’ how to involve employees in building and sustaining your employer brand

 

 

 

This course is for you, if you are an…

 
  • HR or recruitment professional
  • Business owner or entrepreneur
  • Director, senior executive
  • Marketing professional concerned with in employee performance
 

 

 

Programme

9:30 Registration and Coffee 12:30 Lunch and Discussion
10:00

Session 1: Fundamentals

  • What is the Employer Brand?
  • What are the benefits of a strong Employer Brand?
  • Why is Employer Branding important to HR?
  • What is employee engagement?
13:15

 

Session 3: Implementation

  • Communicating the Employer Brand
  • Brand delivery through employees
  • Building an Employer Brand Culture
  • Brand Champion and Brand Ambassadors
11:00 Morning Coffee 14:30 Afternoon Coffee
11:15

Session 2: Strategy

  • Overview of key brand criteria:
    – Purpose, Vision, Values, Mission Statement, Proposition, Positioning, Personality and Audience
  • Evaluate your existing Employer Brand
  • Focus on Values
  • Employer Brand Proposition
14:45

 

Session 4: Sustainability

  • On Brand – Off Brand
  • Recruitment
  • Induction
  • Learning and development
  • Reward and Recognition
  • Measuring Success
    15:45 Conclusions and Action Planning

 

 

Trainer

Paul Hitchens

Branding Consultant

Paul Hitchens is a highly experienced marketing and brand consultant and the co-author of Create the Perfect Brand (2010) and Successful Brand Management (2014), ‘teach yourself’ guidebooks to branding. He has extensive experience in branding, including manufacturing and service brands, and has created and implemented brand strategies for new business ventures, start-ups and established organisations. After a successful agency career that included an award-winning recruitment campaign at the PA Consulting Group and Automotive Branding at Wolf-Olins, he became a founding partner of the brand consultancy Verve Interactive Ltd.

Paul is a member and course director with the Chartered Institute of Marketing (CIM) and has lectured at the Henley Business School, presenting the brand module for the MSc in strategic marketing leadership. He has contributed articles on branding to business journals including Management Today and Start Your Business magazine and has been interviewed on both television and radio regarding corporate branding.

As well as consulting, Paul currently delivers Symposium training workshops on employer branding and brand experience for HR professionals.

     

     

    Additional Information

    Training FAQ

    What food and refreshments are provided?

    Generally coffee and light refreshments are available on arrival and at tea and coffee breaks throughout the day.  The times of these are made clear in the event programme.

    Lunch is served on full day events.  We arrange a buffet with a selection of options to accommodate different dietary requirements, but if you have specific needs please feel free add this on the ‘additional information’ section of the online booking for or to email us.  Contact us here.

    I have a discount code – how do I claim it?

    If you have been sent a discount or special offer ‘coupon code’ this can be entered in the shopping cart while booking and your discount will be applied to your purchase.

    I have a ‘ticket’ email but it does not say the right delegate names?

    Don’t worry.  You don’t need the ‘ticket’, it’s just produced by the booking software to confirm the order.  

    If you added delegate details on the booking form when you completed your order or told us by phone or email the names of the attendees, these people will be registered and do not need to bring the ‘ticket’.

     

    How do I pay? Can I have an invoice? Can I pay with a credit card?

    Payment can be made by credit card when you book, or you can specify cheque, bank transfer or invoice etc. once you complete the registration form.

    An invoice or receipt is automatically sent once booking is completed online.

    For cheque and BACS payments, our account details can be downloaded here.

    Credit card details can be taken by telephone, please call our account department on +44 (0)20 7231 5100. We do not store any credit card details used for payment.

    Online credit card payments are transacted via Paypal – you do not need a Paypal account to use this facility.

    How do I book an event?

    You can book online
    Simply scroll down the page to the “Tickets” section. Select the number of places you wish to book and then click “Add to Cart”. You will then be taken to the shopping cart where you can confirm your purchase details, enter any discount or special offer coupon codes you may have, and arrange payment.

    You can book by telephone
    Simply call us on 020 7231 5100.

    Event Date Changes

    Changes are sometimes needed due to circumstances beyond our control such as trainers being ill, poor weather and so on.  In the very rare circumstances that we need to change the date for an event we will automatically offer you a place on the next available event date.  If this is not suitable for you we will refund your booking fee.

    We cannot accept liability for travel and accommodation costs and strongly advise you not to book cheap ‘non-refundable / no change’ tickets and to check your insurance covers travel and accommodation in these circumstances.

    Can you recommend a hotel near the venue?

    Yes! Some of our events are actually held at hotels, but not all of them, so we have put together a page to help you find a suitable hotel near all of our main venues.

    Can we run this event in-house?

    Yes we can run the event in house for you.

    There is some information on our in house option here and we suggest you contact us to discuss the options.

     

    Can I cancel my booking or transfer to another event?

    Please see our full terms and conditions here .

    • Cancellations can be made up to one month before the event. Cancellations must be confirmed in writing and will be subject to a cancellation charge of £100 + VAT.
    • Cancellations at less than one month from the event date are be subject to full payment.
    • Substitutions may be made at any date and are subject to a £100 + VAT administration fee.
    • Non-payment or non-attendance does not constitute a cancellation.
    • If you want to change to another course date, or different event, we will do our best to accommodate your request, but we reserve the right to refuse changes. Any changes are subject to a £100 + VAT administration fee.
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    Details

    Date:
    Monday, 24 November 2014
    Time:
    9:30 am - 4:00 pm
    Cost:
    £399.00
    Event Category:
    Event Tags:
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    Venue

    CCT Venues Barbican
    Aldersgate House, 135-137 Aldersgate Street
    London, EC1A 4JA United Kingdom
    + Google Map
    Phone:
    020 7776 4798
    Website:
    www.cctvenues.co.uk/venues/barbican/how-to-find-us

    Organiser

    Symposium Events
    Phone:
    020 7231 5100
    Email:
    accounts@symposium.co.uk

    Other

    Find a hotel near the venue
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