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Brand Strategy and Human Resources – Building the Employer Brand
Monday, 24 November 2014 @ 9:30 am - 4:00 pm£399.00
“It’s not how I expected” – is that what your new recruits say?
When you recruit, you tell them how great working for you will be. Are they disappointed when they arrive? Surprised? Or even shocked? Does that difference lead to poor engagement, low levels of customer service, higher absence, and rapid staff turnover?
If so, you need to take action to improve your employer brand (the perception existing and potential staff have of you as an employer).
Understanding and managing your employer brand is a key tool you can use to rapidly and sustainably improve HR, recruitment and many other operations within your organisation.
Find out why your employer brand matters and how you can improve it, at this expert lead training workshop.
This course will cover the following:-
- What is your employer brand and why should you care?
- How a successful employer brand can make recruitment, retention and engagement easier
- Why a defined set of values underpins the employer brand and why this should matter to you
- How to communicate your employer brand through your workforce
- How your employer brand manifests itself through your organisation’s culture – and how this impacts on staff retention and employee engagement
- ‘Get the team on board’ how to involve employees in building and sustaining your employer brand
This course is for you, if you are an…
|9:30||Registration and Coffee||12:30||Lunch and Discussion|
Session 1: Fundamentals
Session 3: Implementation
|11:00||Morning Coffee||14:30||Afternoon Coffee|
Session 2: Strategy
Session 4: Sustainability
|15:45||Conclusions and Action Planning|
Paul Hitchens is a highly experienced marketing and brand consultant and the co-author of Create the Perfect Brand (2010) and Successful Brand Management (2014), ‘teach yourself’ guidebooks to branding. He has extensive experience in branding, including manufacturing and service brands, and has created and implemented brand strategies for new business ventures, start-ups and established organisations. After a successful agency career that included an award-winning recruitment campaign at the PA Consulting Group and Automotive Branding at Wolf-Olins, he became a founding partner of the brand consultancy Verve Interactive Ltd.
Paul is a member and course director with the Chartered Institute of Marketing (CIM) and has lectured at the Henley Business School, presenting the brand module for the MSc in strategic marketing leadership. He has contributed articles on branding to business journals including Management Today and Start Your Business magazine and has been interviewed on both television and radio regarding corporate branding.
As well as consulting, Paul currently delivers Symposium training workshops on employer branding and brand experience for HR professionals.
Generally coffee and light refreshments are available on arrival and at tea and coffee breaks throughout the day. The times of these are made clear in the event programme.
Lunch is served on full day events. We arrange a buffet with a selection of options to accommodate different dietary requirements, but if you have specific needs please feel free add this on the ‘additional information’ section of the online booking for or to email us. Contact us here.
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Changes are sometimes needed due to circumstances beyond our control such as trainers being ill, poor weather and so on. In the very rare circumstances that we need to change the date for an event we will automatically offer you a place on the next available event date. If this is not suitable for you we will refund your booking fee.
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Yes! Some of our events are actually held at hotels, but not all of them, so we have put together a page to help you find a suitable hotel near all of our main venues.
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- Cancellations can be made up to one month before the event. Cancellations must be confirmed in writing and will be subject to a cancellation charge of £100 + VAT.
- Cancellations at less than one month from the event date are be subject to full payment.
- Substitutions may be made at any date and are subject to a £100 + VAT administration fee.
- Non-payment or non-attendance does not constitute a cancellation.
- If you want to change to another course date, or different event, we will do our best to accommodate your request, but we reserve the right to refuse changes. Any changes are subject to a £100 + VAT administration fee.