Author Archive: Paul Hitchens
The seven essential skills that an Employer Brand Manager should master or acquire if their brand is to flourish and bloom.
Do you want your organisation to be viewed as a generic employer? Do you care if your company is invisible to ideal employees?
Following our Employee Engagement Summit, Paul Hitchens asks where the four enablers of engagement can boldly take your enterprise and what part will technology play?
How to attract attention, retain concentration and engage emotions with inspirational brand storytelling. Every great brand needs a compelling idea if it is to engage our emotions. The original, most effective way, of sharing information is through the art of…
Paul Hitchens addresses the Ched Evans question and asks how organisations should address their own ethical values
How can an employee hope to feel engaged with a brand that has only the most tenuous of commitments to their relationship and potentially leaves the employee at the beck and call of the employer? The recent political debate over…
Paul Hitchens, employer brand guru brings this interesting article to you about the importance of delivering a good brand experience to potential employees.
The ‘Jamie Oliver’ and ‘Body Shop’ brands demonstrate that clearly defined core values can be firmly placed at the centre of a healthy business. Strong values provide an ethical code of behaviour that influences staff, suppliers and customers. When employees…